Using Wordtracker For Finding Amazing Keywords
Author: Michael Bryksa
Almost all SEO's would confirm that the most important thing
which is required for your site content is the selection of the
right keywords. If you select the wrong keywords, you may
generate a large amount of traffic but this will not end up in
sales. Sometimes the wrong keyword selection may give you no
traffic at all. Both of these cases will be trouble for any
online business. Before the Wordtracker was introduced it was
mainly the responsibility of the marketer or the client to
select the required keywords. Different web based services will
also give you ideas for keywords that might be favorable for
your business. Some people also had to get other search term
tools which were the only hub for keywords at that time.
When Wordtracker entered the picture, things become easier.
Now, you can plug in a few keywords using Wordtracker, and the
web-based service will provide you with keyword data and ideas
for more keywords. This might help your business immensely.
Besides this Wordtracker will also assist you in analyzing which
keyword is being searched more and has done well in the last 24
hours at each of the major search engines. Wordtracker can
single-handedly help you enhance the volume of traffic to your
site.
Let's say that you deal in health supplements and provide
shipping over the internet. The first thing you need to do is to
identify your audience. Who would be interested in buying this
product? Potential audiences could be people who are "weak" and
want to recover their weight by using this supplement. So let's
take this as the first step and start with it.
- Click comprehensive search at Wordtracker and type in "weak",
hit proceed button
- Go down to the end of the page and search for the term
"competitive search", click it. For now do not give any
consideration to the results it has produced.
- Select any two of your favorite engines or for that matter
directory and than click.
- What is the result? "Weak" and all other related words to
weak, are definitely not good options because the result of
traffic comparisons is really low. Targeting these words will
not generate the expected traffic. In reality such things can
happen when you are doing all the strategic work yourself.
- So let us go back to square one and try "food supplement".
Again this does not prove to be a good term.
- Now, we want to try the word "weight gain". After all the
health supplements are generally about weight gains and even for
those who work out regularly and want to maintain their
strength. So, this key word can identify the most suitable
audience for health supplement sellers.
- Finally after analyzing the wordtracker generated keywords
for famous engines such as; MSN and Google, for the term "weight
gain", we can pick the next term, "technique of weight gain",
just because this is a very appropriate term to market our
product. Some times the most popular keywords with very high KEI
don't even work with your product so you have to be careful. Do
your research thoroughly!
About The Author: Michael Bryksa is an Keyword Research and
Search Engine Optimization Expert. He reviewed Top Keywords
Research Tool and giving away the report for FREE at
http://taknique.com/freereport
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Using Wordtracker For Finding Amazing Keywords
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