4mating for formatting Just Does Not Work In A Business Name
Author: Kaye Dennan

When you first meet a person usually their face is the
first thing you see, and so too it is with a business name.
Especially in our technological world today, and with a
work at home business, your business name more often than
not will be the first introduction of your business to a
new client.

A habit most of us have is to form pre-conceived ideas
about a person, a business, a sport and other things. This
will also happen with your business.

HOW DO YOU DECIDE ON A NAME

-Your business name should have a uniqueness all of its own

- If you have a very good reputation you could use your own
name in the business name, but keep in mind that if you
want to sell the business at a later stage this could be a
draw back with buyers saying that YOU are the name of the
business and therefore not want to pay as much for the
business.

- It should epitomise your business activity

- Be careful of having business names with geographical
names in them because at a later stage as your business
grows, this could limit your business marketing area

- With so much business being done on the internet today it
pays not to play around too much with the spelling of your
business name. Unless you are going to do something like:
daze for days. I wouldn't suggest: 4mating for formatting

- Keep the name reasonably simple and short. You can
always have a sub-title to describe your business. For
example:

BELLA ENVIRO LANDSCAPERS

Creating Eco Friendly Gardens.

Logo: BEL

- Think of a catchy name if you can but if in doubt, leave
it out

- Check domain names to see that the one you want or one
that you can set up to relate to your business, is free.
It is ideal if your domain and busines name match, but that
is not always possible. Often though, all you need to do
is make a very small change to get a domain name accepted

- Check the name register and see that the name is
available for use. VERY IMPORTANT before you start
printing stationery and packaging. If it is free,
register it.

Choosing the right business name will make a huge
difference to the presence of your business and the ability
of clients to remember it.

When you have decided on your business name pay for a
graphic designer to design it into a logo. Logos are great
for business because once you get known you can use just
the logo on packaging, badges, cars and the like. Owning a
work at home business needs more work on the marketing side
of the business as you do not have a 'face' (shop front),
so make a logo do your work for you.

Color is very important when it comes to attracting the
attention of your buying customer. How many times have you
walked through a shopping centre, down the street, or
through a market and been attracted by a color. Sure, you
may not have gone over to have a look at the product
because you did not want that particular item, but it did
attract your attention. Remember this when packaging,
setting up displays and anything to do with promoting your
product.

Write down every conceivable name you can think of, with
every derivative, and ask friends for their opinion. Get
them to do a vote on the ones you think are the most
appropriate and tell you why they think that name is the
best. Question every name you choose and make sure that
it tells your customers exactly what you do.


About the Author:

Kaye Dennan has worked at home for many years and now as an
internet marketer and website owner Kaye brings ideas for
working at home on her website with A Guide To Working At
Home. View her blog at
http://blog.ebooksnowonline.com/?cat=67