You might have noticed a new crop of faces in the Target ads for Converse -
well, they aren't models but they sure look like them.

There is the fresh-faced motocross rider who jumps off her bike a la Lara
Croft.

There's the martial arts instructor with muscles more defined than the
statue of David.

There is a hipster who owns a book store and a self-described storyteller
who plays accordion and dances.

The cast is made up of everyday people, which is part of a growing trend
for many high profile campaigns. - and it's one that Target has zeroed in on
to sell its new affordable line of stylish converse. 

The collection consists of vintage inspired footwear and a rock n' roll
accessories line for men and women available only at Target.  Karina Huber for
Reuters.