Disney's on-again, off-again talks over a decade with the Chinese
government over plans to build a large theme park and hotel complex in the
southern outskirts of Shanghai may be the key to even more.

Plans for a long-discussed Disneyland park in Shanghai may be accelerated
after the Beijing Olympic, according to Reuters sources.

Disney has been in talks since 1994 over a possible Shanghai park and was
close to a deal about two years ago.

The project was then stalled by a corruption scandal that sidelined several
top Shanghai government officials in the negotiations, but a new deal could
give the company unrivalled access to the market.

The joint venture would give Disney a huge advantage over U.S. media rivals
by allowing it to bypass foreign film import quotas and summer and holiday
blackout periods.

The Chinese government only allows 20 foreign films to screen in China each
year. 

But Disney would be tasked with creating movies, TV and web fare to promote
its brand, stories and characters as a way to boost attendance at the Disney-
and Shanghai-owned park.

Disney would likely take several years to build a theme park, so the
company would set up a "special mini park" first at the World Expo
in Shanghai in 2010.

In Beijing, I'm Kitty Bu, reporting for Reuters.