Can Articles Affect Your Pagerank?
Author: Allen Taylor ACP

Due to Google's recent Page Rank update, some people might feel
like bench warmers because they saw their Page Rank fall.

If you found yourself in this situation you might find it
useful to know that articles can boost your Page Rank. So you
can actually prepare for the next Page Rank update by
implementing your article marketing strategy right now.

Articles affect Page Rank in two important ways. First, a
little about what Page Rank is:

Google instituted Page Rank in 1988 to measure website trust.
Google's philosophy of linking is that website owners link to
other websites because they like them and trust them.

Google decided to make inbound link quality a major factor in
determining Page Rank. But they also look at on-page factors as
well. If your outbound links and internal links are relevant and
not broken then you build trust for your Page Rank score as
well.

So what are the two ways that articles build trust? By
providing website owners ways to build quality inbound links to
their website and by giving website owners useful content to put
on their websites that will build trust.

Here's how it works: You write an article and submit it to
several article directories. Those article directories are not
your primary target. You want publishers related to your niche
to pick up your article and publish it - on their website, their
blog, in their newsletter, and wherever you might find targeted
traffic related to your niche.

Every time one of these related website owners or publishers
uses your article you get an inbound link from a relevant
website. That is a trust building factor.

If you put your articles on your own website then you also
encourage people to link to you because if your article is
worthy anything - that is, it provides valuable content - then
people related to your website will want to link to it. That's
another trust building factor.

Your article content itself is useful in building trust among
your target audience. It also helps with branding and reputation
management. The more articles that are out there on the web with
your name on it the better, (as long as the articles are
well-written and informative to readers).

People want to know that you are well-informed about your topic
if they are going to do business with you. Great articles that
help people learn more about your topic is one of the best ways
to show that you are an expert on your topic.

Poorly written articles on the other hand can damage your
reputation. Don't buy cheap content like PLR articles if you
really want to boost your reputation online.

Don't buy content for your articles from freelancer websites
where people promise to write your articles for an unbelievably
low price either. If it sounds too good to be true you know it
is.

Well-written articles on your topic can be written by you
personally or you can hire a real ghostwriter to write them for
you. But quality costs more. Average prices for well-written
articles vary from around $20 per article to over $100 per
article.

When choosing a content provider, search for their name in
Google. Look over the articles they put their own name on. Judge
the quality from that, not from what they say on their website.

Article marketing works. It drives traffic, builds trust for
your website, and can be used to increase your Page Rank. All it
takes is a little hard work, a good strategy, and the drive to
pursue it.


About The Author: Allen Taylor is an Article Marketing Expert.
Visit http://www.articlecontentprovider.com or the Article
Marketing blog at
http://articlecontentprovider.com/article-marketing-blog/ for
more about Article Marketing.