Marketing With Squidoo - Spotlight Your Successes For
Traffic
Author: Angela Booth

In these tough times, the traffic and sales generated from your
business's Web site can make the difference between a healthy
profit and a mass of red in the company accounts.

Unfortunately, if you've just created a Web site, you've left
your run a little late. Web sites take time to index, and to
start appearing for searches in the major search engines. A Web
site which went live a year ago for example, should now start
appearing in the search engine results' pages.

Here's a little tip which has worked wonders for my marketing
clients, resulting in getting their new sites indexed in
double-quick time: use Squidoo. Currently Squidoo has a PageRank
of 7, so a link from Squidoo to your site ensures that your site
is spidered.

The brainchild of consummate marketer Seth Godin, Squidoo is
free advertising for your business. Google likes Squidoo, and
you'll see Squidoo lenses ranking well for some highly popular
and desirable keywords.

Squidoo lenses do well on Google, so a collection of lenses can
drag your new Web site into the Google index if the site is new,
and can bring you traffic if your site's established.

Most businesses are still clueless about Squidoo, so you should
be able to build a presence there easily.

Here's how to market with Squidoo:

1. Create a lens for your company

You can create a Squidoo lens for anything at all. (A page on
Squidoo is called a "lens".) Start by creating a lens about your
company, and link it to your site, of course.

Build the lens over time. A tiny lens that you create and
forget will get you no results. Make your lens useful, and your
lens will get traffic, and so will your Web site.

The term "lens" is a clue which tells you that each lens you
create must be sharply focused - focus your company lens on what
your company does for your customers, from the customers' point
of view. Provide information, rather than trying to sell on your
lenses.

Create a white paper or report, and offer it on your lens for
free, in return for visitors' email addresses giving you
permission to stay in touch with them.

Tip: do a search for your competitors on Squidoo. You may be
surprised that some already have Squidoo lenses. If not,
congratulate yourself on your own prescience, and build your
lenses.

2. Create a lens for each product

A single lens is just a page, so create a lens for each product
you sell, or service you provide. Again, ensure that these
lenses are informational, rather than simple advertising. Your
goal is to capture your audience, and send them to your site,
where you can do all the selling you want to do.

Post audio files and videos to your lenses: make each lens as
interactive, and information-rich as possible.

3. Staff spotlight - have each member of staff create their own
lens

Encourage your staff to create lenses too. The more lenses
aimed at your site, the more traffic you will generate for the
site.

Staff could create lenses in their own area of interest,
linking back to your site. Lenses are meant to be fun, so give
staff their head: let them be creative.


About The Author: Need expert marketing help? Top copywriter
Angela Booth specializes in Web marketing. Not only can she
write the content for your Web site, she can also help you to
get traffic and make sales. Visit Angela's site at
http://angelabooth.com/