The Secret KFC Recipe!
Author: Michael A. Verdicchio

Recently there was a news report that Colonel Sanders's
68-year-old recipe was being secretly moved from its
previous storage spot until security could be revamped.
The story went on to say that only one copy of the
legendary recipe exists on a single sheet of yellowed
notebook paper, with the ingredients handwritten in pencil.
The sheet bears the Colonel's famous signature at the
bottom.

Some called it a great publicity stunt; the story reported
that the piece of paper was being moved to an undisclosed
location via armored car and full security detail. The
story went on to say that the recipe would travel in a
briefcase, handcuffed to a security professional.

(I wonder how all that information got to the press if this
was such a secret operation!)

The recipe, which has been reportedly under lock and key
for decades, includes the exact amounts of each of the 11
herbs and spices, and only two company executives have
access to it.

I had heard previously about the Colonel trying very hard
to get his recipe of 10 herbs and spices into restaurants.
If people liked it, he would franchise the recipe to them
for 5 cents a chicken. That was his plan. But, it wasn't
working.

I recently heard a story about the final 11th ingredient
that literally launched an empire.

Sanders was confident of his recipe and he was persistent.
But he was rejected by the first 1,000 restaurants that he
approached. Most people would have given up and quit long
before that. But then, he came to prospect number 1,001, a
bar owner.

The story goes that the Colonel would challenge his chicken
against a prospective client's chicken. After 1,000
rejections, this bar owner told him that his chicken needed
to have a lot more salt so that his customers would get
thirsty and buy more beer!

So, he salted the Colonel's chicken and took another bite,
and reportedly said, "If you'll add salt to your recipe,
I'm a taker!" The Colonel then took a bite of the salted
chicken and spit it out! He thought it tasted terrible!

But the Colonel, having been on a no salt diet for years,
tasted food much differently than everyone else. And, he
thought that although he might not like the salt, others
would. And they did. Millions of them!

Now, even though you now know one of the 11 secret
ingredients in Colonel Sander's chicken, that's not the
point of this article. The point is that persistence alone
will not necessarily bring you success.

I believe in prayer and persistence. I believe in being
passionate about your product. I believe in being
confident and staying positive. But I also know, and
continue to learn, that you have to be willing to change.
And that requires a little bit of humility.

Now obviously, without persistence and confidence the
Colonel may not have ever run into the bar owner. But he
did, and he was willing to consider what the man had to
say, even when it went against his own taste buds!

Sometimes an answer to prayer comes in the form of some
good counsel. And there are times when that counsel will
require you to change direction, change course or change
your thinking!

And since there is no shortage of people who will offer an
opinion, you need to be selective on the advice you
receive. The key is to be flexible enough to change when
you need to change.

To be successful in any endeavor: pray, be persistent, be
confident and be passionate. Always be willing to listen
and to evaluate someone else's opinion. And, be ready to
change!


About the Author:

Michael A. Verdicchio offers a FREE 71 page eBook,
entitled, "Keys To Enriching Your Life Now!" at
http://www.EnrichingYourLifeNow.com He has a FREE
newsletter called, THE PEP LETTER, at
http://www.christianinspirationalgifts.com/pepletter.html
Michael is a husband, father, minister, author, and
broadcaster. He has been the voice on numerous projects and
productions over the years, including Mike's Pep Talks.