Consistency IS Sexy!
Author: Jody Gabourie

The main definition of consistency is: steadfast adherence
to the same principles, course, form, etc.

One of the major reasons that small businesses (and large
businesses) do not have success with their marketing is
because they don't apply the principle of consistency to
their marketing strategies.

Many people have a skewed view of marketing - they
associate it with big-time advertising - which often looks
sexy, fun, spur of the moment, like the much-anticipated
commercials that air during Super Bowl.

It took millions of dollars and many, many hours of work to
produce that splashy 30 second commercial.

Everyday marketing is not usually something sexy or
over-the-top.

Don't get me wrong - I'm not saying that marketing is
boring and uncreative...I love marketing and have spent 20
years in the marketing business!

But what I am saying is that true success for a company
comes from consistent marketing efforts - not from one-time
flash-in-the-pan tactics.

Doesn't sound so exciting does it? And that's where a lot
of small businesses and entrepreneurs fall down. They
don't want to spend the time...they want quick fixes and
easy answers. In this world of instant gratification, we
get lulled into thinking that marketing success lies in the
latest showy new thing that catches our eye.

It doesn't really matter what grabs our attention away -
the fact is that 99% of the time, it takes consistent work
(I'm not saying hard or boring) to make you and your
company a success.

What does consistency look like? Well, it encompasses
activities like planning and scheduling and actions that
are taken every day, week, month, year. I know that lots
of people are cringing when they read those words, but we
need to change our mindset about plans and schedules and
calendars and systems. They don't sound glamourous but
they are actually the key to your success and also to
marketing easily and effortlessly.

Consistency builds momentum and momentum means forward
movement. That's what we all aspire to as small business
owners - move up and forward. Whether this means more
money, more exposure, more leisure time, more opportunities
- success for each of us is defined differently.

But I do know one thing - if you don't market consistently,
you're not going to achieve what you desire.

By all means, keep an eye and ear out for exciting new
marketing tactics but before you spend money and time on
these one-offs, make sure that you have built a marketing
system that is consistent.

This way you'll bring in business, profits, and clients
consistently - now doesn't that sound sexy?


About the Author:

Jody Gabourie, The Small Business Marketing Coach, teaches
simple, innovative and powerful marketing strategies to
help business owners find and keep their most profitable
clients. To learn more about how she can help you take
your business to the next level, and to sign up for her
FREE special report, ezine and articles, visit her site at
http://www.JodyGabourieMarketingCoach.com