Facebook Online Ads Versus Facebook Flyers
Author: Dirk Wagner I
In this article, I am going to go over the different between
Facebook Ads and its predecessor Facebook Flyers. They are both
great services that have really changed how people are
advertising on the Internet. Let's look in depth the changes
since flyers.
Facebook Ads, formally Facebook Fliers are getting a lot of
attention around the Internet. Since Facebook started offering
advertising solutions, it seems their way of providing value to
the marketer has improved with every update. At first, they had
a program called Facebook Fliers. The basic concept of Facebook
Fliers was you paid for per thousand impressions. While this was
a good concept, it didn't work as well as it way supposed to.
The current program being used is called Facebook Ads, which has
the option of paying per click or per impression. The targeting,
pricing, and setup seemed to improve with Facebooks newest
creation. The general consensus found with everyone I have spoke
to is they are experiencing much better results using CPC versus
CPM. If you think about it, if your visitor actually takes the
time to read your ad, and then click it, they have to be
interested.
Let's look at the difference between Flyers and Ads:
With Facebook Flyers, this is what the user would view, with no
impressions. Facebook first offered these as a way for students
to get the word out about clubs, jobs, and other campus
activities. After Facebook opened up Fliers to any marketer they
realized they were going to have to switch it over to "Facebook
Ads." Notice on our 2nd image the ad says "Sponsored" at the
bottom; this signifies that Facebook is being paid per click
through the promoter.
Let's think, what is really better, Ads or Flyers? Would you as
a marketer and promoter rather pay per thousand impressions or
pay per qualified click you receive? Well, lets look at the pros
and cons of paying per click vs per thousand impressions.
First, an impression is just that, an impression. What are the
chances that someone looking at their messages, groups, and
comments is going to glance over and look at your advertisement?
Probably not that good, out of 1000 impressions you could
probably expect a 0.5%-1% click-through-rate or about 7.5
clicks. Now, let's look at the other side of things. With Ads,
you are only charged per click every time someone actually wants
to visit your webpage. This means the user is qualified as being
a real and prime lead for your offer.
In my opinion, being charged per click versus per thousand
impressions is definitely the way to go. I would feel much more
comfortable in paying for advertising knowing that I was only
charged when a user actually wanted to see my ad. Sure, you are
going to have the users that click the ad because they are bored
or really just want to play around, but that is with any
advertising.
Facebook Ads is great and really changing the way people
advertise today on the Internet.
About The Author: Dirk Wagner is a programmer who has been able
to uncover all the secrets of advertising and making money on
Facebook. He has created a comprehensive guide called "Facebook
Secrets Exposed" at http://www.facebooksecretsexpo
