Blog As If There Is No Tomorrow
Author: George Meszaros

It is all right to let people talk about what they want to talk
about. You should only censor obscenities and defamation. Let
your customers speak to you directly and grow your business.
Don't try to use your blog as another form of advertising. Blogs
not be treated like newspaper ads or brochures. Your customers
will see through corporate spin. The less you worry about
creating a perfect copy more honest your message will sound.
That of course doesn't mean that you shouldn't write
professionally but make sure you worry about the content.

Don't ever use your blog to praise yourself. If your company
does a good job your customers will take care of that. If you
sell quality products your customers will be eager to spread the
word. Be ready for negative feedback too. Companies must be
willing to accept unfiltered feedback. Receiving honest customer
feedback can be a humbling experience, but it is part of growing
your business.

When you blog you have two audiences. Your most important
audience is your website visitor, hopefully your future
customer. Your other audience is the search engines. Without the
search engines your customers would not be able to find your
blog. So, your blog will not only have to be interesting but it
has to be structured correctly too.  For example, it's important
to write headlines and subheads with key words that can be
crawled by search engines.

The key element of business blogs is interactivity. Blogs can
function as online diaries, news outlets, training tools, or
standard communication platforms. While most blogs are textual
many contain audio and video.

Real world example: An accountant may create a video blog
dedicated to educating her clients about the most recent tax
codes. Blog videos are usually short clips. Such service would
differentiate the business owner from the competition, and it
would build credibility.

The blog movement is the epitome of Web 2.0 technology where
interactivity is of paramount importance. Blogs are not here to
replace any part of your business; they are to compliment it in
its entirety. You could use your blog to engage your employees
or announce the details of your latest product line. Anything
and everything you ever wanted to communicate to your customers
can become part of it.


About The Author: Webene http://www.webene.com