Tuesday and Wednesday, January 1 and 2

MySpace Users Encouraged to Cast Online Ballots for Leading Presidential Candidates

Virtual Primary to Take the Political Pulse of Americas Largest Online Community

--(BUSINESS WIRE)--Beginning on Tuesday, January 1 at 3:01 am EST, MySpace will invite its community to participate in the first MySpace Presidential Primary (http://impact.myspace.com) on the Impact Channel. Taking place just prior to the Iowa caucus and the New Hampshire primaries, the largest online community will be the first to choose their candidate for the nations highest office. Polls will close Wednesday, January 2 at 11:59 pm EST.

The MySpace community will make their voices heard by choosing their preferred candidate for President.

WHAT

  MySpace Presidential Primary
 

WHEN

Polls open at 3:01 am EST, Tuesday, January 1

Polls close at 11:59 pm EST, Wednesday, January 2
 

WHERE

Vote online on the MySpace Impact Channel

(http://impact.myspace.com)

 

WHO

The MySpace community and the 2008 Republican and

Democratic Presidential hopefuls

 

WHY

For America's youth to voice their opinion on the candidate

best qualified to lead the nation as President of the

United States

Results of the MySpace Presidential Primary will be available Thursday, January 3 on the MySpace Impact Channel (http://impact.myspace.com).

MySpaces Impact Channel is designed to empower politicians, non-profits, and civic organizations to connect with users around the world, and empower MySpace users to make a difference in the world. As its online hub for the 2008 elections, the Impact Channel houses all of the major party Presidential candidates official MySpace pages, all of which can be found through the Impact Channel. According to third party metrics, the majority of MySpace users are of voting age and have a higher engagement rate for civic and social activity when compared to other Internet users. For example, comScore Media Metrics reports that more than 70 million Americans visit MySpace every month and that more than 85% of them are of voting age. Nielsen/NetRatings reports that MySpace users 18 years of age or older are nearly three times more likely than average Web users to interact online with a public official or candidate.

To encourage young Americans to vote in the MySpace Primary and the 2008 election, Declare Yourself produced 3 PSA spots featuring Ed Helms (The Daily Show, The Office) and Chris Mintz-Plasse (McLovin from Superbad). The spots debuted exclusively on MySpace and can be viewed on the Declare Yourself profile (www.myspace.com/declareyourself).