UK Internet Marketing & Web Site Promotion
Author: Ben Norman

If you are resident of the UK or you are looking to set up
business that is targeted specifically to that country, you
might find yourself at a bit of a loss when it comes to internet
marketing. A lot of internet marketing is so very general that
it might be useless to you. This is especially true if your
business's website is strongly tied to a physical location.
However, if you live in the UK, there are many website
promotions and internet marketing techniques that you can use to
help make sure that the business you get is local.

Have you ever started chatting online with someone and
discovered that they can't use your business because you reside
in different countries? One way to stop having that conversation
is to make sure that you advertise on UK websites. To get even
more specific, see if there are sites that are specific to your
own town. Many towns will keep an updated list of local shops
and entertainments, so make sure that your information goes up
there. This is often how newcomers become acquainted with their
new homes, and it is definitely one way that you can find locals
who may not be aware that you exist. When you are looking for
marketing strategies that are dependent on geography, remember
to make sure that you put your site up in places that are
specific to the area you are interested in. For instance,
http://splut.com exclusively lists a wide variety of UK websites
sorted by category.

One way to draw geographically relevant traffic to your site is
to simply say so on the page. A brief statement listing the
areas that are close to you, or that you are willing to travel
to, depending on your business is one good way to clear up any
confusion. Furthermore, including the names of the some of the
towns nearby can also help when people are searching for your
services. For instance, say that your business is buying and
selling books. If you are willing to travel to other cities,
include a sentence saying something like, "Willing to travel to
Birmingham, Leeds and Liverpool." This way, when someone looks
up "Liverpool bookseller," your information will show up.

Another way to make sure that you get business that is located
locally, you will want to make sure that you put your site up on
directories that are specifically targeted towards a European or
United Kingdom audience. Article directories are one thing that
you can try, and although it might go without saying for most
people, some interested parties might only be marketing to the
UK and need to be reminded to use UK English. Many words are
spelled and used differently and this can affect everything from
how much traffic you get to how badly you offend a browser!

Also keep in mind that just because you are marketing to a UK
audience doesn't meant they'll necessarily be looking on
specifically UK sites. Remember that having a wide variety of
links that lead back to your service isn't a bad thing. Just
remember to keep your ads and your articles specific and state
up front where and how you operate.


About The Author: Ben Norman is the MD of UK search marketing
company Impact Media Ltd (http://www.impactmedialtd.co.uk),
specialists in managed online marketing. Impact Media work with
a wide range of businesses helping them to make more money from
utilising the search engines natural and paid search results.