COVER: "This Man Was Dead" (p. 42). Senior Editor Jerry Adler reports
on how doctors are reinventing how they treat sudden cardiac arrest.
He looks at what happens when your heart stops and how new research
into how brain cells die, and how something as simple as lowering body
temperature may keep people alive, could ultimately save as many as
100,000 lives a year. Adler also reports about the mind and the
visions people report from their deathbeds and the age-old questions
about what, if anything, outlives the body.

http://www.msnbc.msn.com/id/19751440/site/newsweek/

(Photo: http://www.newscom.com/cgi-bin/prnh/20070715/CLSU002 )

"There's a New CPR" (p. 49). Correspondent Joan Raymond reports on a
new form of CPR called cardiocerebral resuscitation, or CCR, which
focuses on rapid, forceful chest compressions, about 100 per minute,
minus the mouth-to- mouth. "Mouth to mouth inflates the lungs, but
it's not the lungs that need oxygen, it's the heart and the brain,"
says Dr. Gordon Ewy, director of the University of Arizona's Sarver
Heart Center. "Chest compressions alone will help save those organs."
"People want to do the right thing," says Ewy, "and we are giving them
an easier way to do the right thing."

http://www.msnbc.msn.com/id/19762047/site/newsweek/

CONTRARY INDICATOR: "Heaven Is Where The Chefs Are Brits?!" (p. 18).
In his inaugural business column, Senior Editor Daniel Gross writes
about the globalization of brands and how non-U.S. companies such as
Russia's Lukoil and Italian coffee maker Illy, as they try to make
inroads in the U.S. markets traditionally dominated by U.S. firms, are
not just competing with U.S. brands; they are staking homesteads in
turf dominated by U.S. brands.

http://www.msnbc.msn.com/id/19762039/site/newsweek/

IRAQ: "Refusing To Lose" (p. 22). Editor-at-Large Evan Thomas and
Washington Correspondent Eve Conant report on the growing number of
Republican politicians who are in revolt over the president's policy
on the Iraq War. Sen. Susan Collins of Maine tells Newsweek, "It's
just that my patience with the administration's strategy is
exhausted." In a new Newsweek Poll, 54 percent said they were not
willing to give the president until spring before making troop
cutbacks and 65 percent said they were not confident that the Iraq
government could control the violence after a U.S. pullout.

http://www.msnbc.msn.com/id/19762057/site/newsweek/

"Tehran Plays a Double Game" (p. 26). In an exclusive interview,
Revolutionary Guards commander turned diplomat Mohammad Jafari tells
Senior Editor Michael Hirsh that the United States has ignored Iran as
a key asset in Iraq. "America still has time in Iraq even though it's
lost four years of opportunities. We are truly ready to offer to help
establish security," he says. But Hirsh writes that Jafari is a vivid
example of the double game Iran seems to be playing in Iraq.

http://www.msnbc.msn.com/id/19762048/site/newsweek/

"Iraq's Ayatollah on the Rise" (p. 30). Baghdad Bureau Chief Babak
Dehghanpisheh reports that Iraqi politicians like Amar Hakim, a
36-year-old cleric who now lead's Iraq's most powerful Shiite party,
the Supreme Islamic Iraqi Council, may share a goal with
Washington-saving the republic-but disagree on means. Hakim insists
that the violence would quiet down if the region were granted more say
in its own affairs. "We believe that this step will unite Iraq, not
divide it," he says. "It will put an end to the Iraqi Shiites'
historic feeling of being marginalized."

http://www.msnbc.msn.com/id/19762052/site/newsweek/

INTERNATIONAL: "Last Rites in the Holy Land" (p. 34). "There is no
future for Christians in Iraq for the next thousand years," says Rayid
Paulus Tuma, a Chaldean Christian who fled his home in Mosul. Chief
Foreign Correspondent Rod Nordland reports on Christians from the
world's most ancient holy lands who are abandoning their homes and
fleeing the Middle East. According to the World Council of Churches,
the region's Christian population has plunged from 12 million to 2
million in the past 10 years.

http://www.msnbc.msn.com/id/19762050/site/newsweek/

"Politics of Shame" (p. 35). Shame has always been a dreaded force in
China-and now it has Beijing's leaders scrambling to save face amid
the country's multiplying food-, drug- and product-safety scandals.
Beijing Bureau Chief Melinda Liu reports that Beijing is racing to
avoid an Olympic-size food scare.

http://www.msnbc.msn.com/id/19762051/site/newsweek/

NATION: "A Sense of Unease" (p. 36). Investigative Correspondents
Michael Isikoff and Mark Hosenball report that Al Qaeda's command
structure has regrouped and regained strength, according to officials
familiar with the still classified National Intelligence Estimate. Al
Qaeda has set up new training camps and brought in foreign recruits,
and the war in Iraq is exacerbating the problem.

http://www.msnbc.msn.com/id/19762061/site/newsweek/

"Hey, Barack, Answer Me!" (p. 37). Editorial Assistant Andrew Romano
reports that the first YouTube-CNN presidential debate airing live
will be one of the highest-profile marriages of old and new media in
the history of presidential politics-and the culture clash is well
underway.

http://www.msnbc.msn.com/id/19762059/site/newsweek/

FINANCE: "Taxing The Super Rich" (p. 38). Editor-at-Large Evan Thomas
and Senior Editor Daniel Gross report on the growing clash between
private equity billionaires such as Steve Schwarzman of the Blackstone
Group-the super rich, new Masters of the Universe-and politicians who
are seeking to close loopholes in the tax code that benefit the super
wealthy.

http://www.msnbc.msn.com/id/19762041/site/newsweek/

ROBERT J. SAMUELSON: "The Sad Fate Of the Comma" (p. 41). "I have
always liked commas, but I seem to be in a shrinking minority. The
comma is in retreat, though it is not yet extinct," writes Columnist
Robert J. Samuelson. "But the comma's sad fate is ... a metaphor for
something larger: how we deal with the frantic, can't-wait-a-minute
nature of modern life ... In this sense, the comma's fading popularity
is also social commentary."

http://www.msnbc.msn.com/id/19762074/site/newsweek/

LIFESTYLE: "Girls Going Mild(er)" (p. 50). Assistant Editor Jennie
Yabroff reports that a growing new "modesty movement" aims to teach
teens and young women they don't have to be bad, or semi-clad. These
girls are rejecting promiscuous "bad girl" roles. Instead, they cover
up, insist on enforced curfews on college campuses, bring their moms
on their dates and pledge to stay virgins until married.

http://www.msnbc.msn.com/id/19762075/site/newsweek/

"Sick, Single, Seeking Same" (p. 51). Correspondent Julie Scelfo
reports that dating website, Prescription 4Love.com, launched last
year, is becoming a go-to spot online where singles with everything
from sexually transmitted diseases to other health conditions can find
love and companionship without having to worry about the big reveal.

http://www.msnbc.msn.com/id/19762076/site/newsweek/

MOVIES: "The DJ Who Saved Washington" (p. 56). Movie Critic David
Ansen reviews Don Cheadle's new role based on an ex-con who became a
radio icon in Washington, D.C., in the late '60s. "The beauty of his
performance in 'Talk to Me,' playing the streetwise, flamboyantly
cocky yet deeply insecure radio DJ Petey Greene, is how many faces he
can locate in this one man-often in the same moment. It's a
sensational turn, unlike anything he's done," Ansen writes.

http://www.msnbc.msn.com/id/19762054/site/newsweek/

BOOKS: "After We Are Gone" (p. 57). Senior Editor Jerry Adler reports
on environmentalists who have their own eschatology-a vision of a
world not consumed by holy fire but returned to ecological balance by
the removal of the most disruptive species in history. That, of
course, would be us, the 6 billion furiously metabolizing and
reproducing human beings polluting its surface.

http://www.msnbc.msn.com/id/19762077/site/newsweek/

TIP SHEET: "Where's The Food From" (p. 58). "China has practices that
aren't up to our standards," says Michael Doyle, director of the
Center for Food Safety at the University of Georgia. With the recent
contamination and associated health threats of imported food "Made in
China," Contributing Editor Linda Stern offers tips on how to stay
safe.

http://www.msnbc.msn.com/id/19762078/site/newsweek/ SOURCE Newsweek

-0- 07/15/2007