DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets
(http://www.researchandmarkets.com/reports/c58767) has announced the
addition of "Marketing to the ABs in the UK 2006" to their offering.

The vast majority of ABs are homeowners, and those in the younger life
stage groups tend to move home relatively frequently. Around a third
of ABs in both the Pre-Family and Young Family life stage groups are,
have either moved home in the last year, or expect to do so in the
next year

Their neighbourhood is clearly very important to the quality of life
of AB consumers. Our research found that the most important factors
for ABs in terms of neighbourhood included:

* Safety, for themselves and their children
* The 'vibe' of an area – which could be related to the look of
the place, the facilities, or the general atmosphere
* Being in the catchment areas of a good state school was
important for many respondents with children – and some without.

Companies Mentioned:

Heinz
BMW
Mercedes
Primark
Audi
Waitrose
Matalan
Tesco
TK Maxx
Asda

For more information, visit http://www.researchandmarkets.com/reports/c58767