Squeeze Page Mastery - Easily Convert 9 Of 10
Visitors
Author: Charles H. Smith

Squeeze pages, are simply a way for interested visitors to
express interest in receiving additional information. You see
squeeze pages many places on and off. Many industries use a
variation of the squeeze page technique very effectively.  Many
off line squeeze pages are simply known as Business Reply Cards.
These business reply cards are postage prepaid cards expressing
your interest in receiving more information. Auto dealerships
use a variant squeeze; such as, the "Your Key Could Be the
Winner - Come in and Try to Start this Brand New Car!"  You
simply express new car interest by traveling into the showroom
to see if you have the winning key.

As a general rule, the purpose of squeeze pages is to exchange
your valuable information for  visitors' email address. I'm sure
you've seen some big player websites that are very cleverly
desguised squeeze pages. Have you looked under the cola bottle
cap and read, "Find Out If You're A Winner - Go to our website
and enter this number?" Oh, and by the way; you must also enter
your email address. Or "Complete this survey for your chance to
win $1000". You must also enter your email address to be
notified promptly after contest conclusion - if you're a winner.
Let's take a closer look at these websites.

When examining high converting squeeze pages, you find several
common traits. First, there are no navigation links, visitors
cannot click away from the squeeze page. They must leave all
together meaning they are uninterested in your information or
sign up meaning they are interested in additional information.
Second, keep your squeeze pages short.  Be mindful of what
you're telling prospects. Tell them too much and there's no need
for them to sign up. Tell them too little and they won't trade
their email address for your information. Email Capture page or
squeeze page optimization is a very careful balance between
giving too much and too little information. Generally, the best
squeeze pages are those placed totally above-the-fold.

Squeeze Page Troubleshooting

Many people ask me, "Why is my squeeze page not converting?"
Here a few of the common problems and thier solutions:

Problem: No one signs up at your squeeze page...

Are you sure a market exists for your product? Market research
is the only fix for this.

Is your giveaway item appropriate for your audience?
As others in your niche, visit forums and pose the question. If
your giveaway is not specific to your audience, do a quick
google search for private label and your niche.

Does your giveaway item have enough "value" to potential
subscribers?
Try adding additional value-added products in the same niche as
bonuses.

Is the traffic targeted?
Is your squeeze page targeted to your audience?
In other words, if your target is bonsai growers, is your
squeeze page worded to bonsai growers or internet marketers? One
fix is editing your squeeze page towards the lingo or language
of your intended market.

Does your squeeze page give too much information?
Do you reveal your secret so visitors don't have to sign up to
find out? I've found my best squeeze pages have no more than 100
words and all above-the-fold.


About The Author: When Charles H. Smith designs a squeeze page,
expect 50% to 90% conversion rate. I'll continue showing you the
methods working for me ... "Squeeze Page Mastery - Easily
Convert 9 of 10 Visitors". http://charleshsmith.com/doc/squeeze/