Domain Name Complications
Author: George Meszaros

Some of the tell tale sites of domain name that may be easier
to obtain are a home to low quality Web sites. If you find
yourself in this situation, contact the registered owner and ask
if they would consider selling it to you. If the price is right,
you may be able to make a deal. To maintain a cool head during
the process, don't act desperate to own the domain.

If the registered owner is willing to sell you the domain name
be sure to use an escrow company. There are reputable escrow
companies that will guide you through the buying process while
minimizing your risks. It is worth spending a modest amount to
ensure that you don't get burned in cyberspace.

Your Web address is part of your brand strategy, and you have
to make sure it is easy to remember. Try to pick a name that is
easy to remember. I once worked for a company called ZZYZX. The
domain name was www.zzyzxdotcom. Even though it is a short name
it is a terrible name, because nobody knew how to spell it or
pronounce it. You want your customers to be able to remember and
refer your brand to others, so make it as easy for them as you
can.

Domain names can be of any length up to 67 characters, but I
don't know why would anyone want a domain name 67 characters
long. Your domain name can include 26 letters of the English
alphabet, numbers 0-9, and hyphens (-).The domain name cannot
begin or end with a hyphen but, it can contain one or more
hyphens. Don't settle for a short domain name that doesn't
compliment your business just to avoid a longer one. As a
general rule, shorter domain names are easier to remember,
easier to type and far less susceptible to mistakes. For
example, "hellodotcom" is easier to remember and less prone to
typos than
"saygoodmorninginthemorningandgoodeveningintheeveningdotcom".

Others argue that a longer domain name is usually easier on
people because it is easier to attach meaning. A short but
cryptic name such as zzyzxdotcom is not at all better name than
a longer meaningful domain name such as raidsforlessdotcom.


About The Author: George Meszaros with Webene
http://www.webene.com