SAN MATEO, Calif.--(BUSINESS WIRE)--Keynote Competitive Research, the industry analysis group of Keynote Systems (Nasdaq:KEYN), today announced Europe's first performance index for the mobile Web. The Keynote Europe Mobile Index is a weekly performance ranking of 10 popular European mobile sites compiled from more than 26,000 measurements taken on multiple carriers from different geographical locations. Keynote recently announced a U.S. mobile index. The Keynote Europe Mobile Index provides insight into the overall performance and availability of popular mobile sites and can be used by customers to benchmark their mobile site performance against the biggest names in the industry.

"As the mobile Web increasingly becomes a part of consumers' everyday lives, companies operating in the mobile space need to provide an ideal mobile experience for end users in order to thrive," said Umang Gupta, chairman and CEO of Keynote. "Sites need to be responsive and fast. With our mobile indices, companies can see exactly how they stack up against the competition, providing the industry with an unbiased performance assessment. We believe our new mobile performance indices will hasten the improvement of the mobile experience so Web adoption via wireless devices will flourish."

In order to collect this data, Keynote will use its newly available on-demand mobile test & measurement network to measure the response time and availability of the European mobile sites of The BBC; eBay (Nasdaq:EBAY); EuroNews; EuroSport; Facebook; Google (Nasdaq:GOOG) (LSE:GGEA); MSN (Nasdaq:MSFT); Time; The Weather Channel and Yahoo (Nasdaq:YHOO) (LSE:YAH).

Customers committed to the mobile experience can also use Keynote's newest offering to optimize the performance of their mobile Web site, understand their end users' experience and benefit from competitive intelligence to benchmark service quality performance against market leaders through regular competitive monitoring. Customers will be able to purchase detailed information through their personalized MyKeynote portal and drill down on each measurement by carrier and location.

Availability and Pricing

The first European mobile index will be available November 14, 2007. Companies with mobile Web sites can set up customized measurements to benchmark themselves against competitors and gain access to valuable market data for $500 per measurement per location and modem.

To learn more about Keynote's mobile test & measurement products view: www.keynote.com/products/mobile_quality/index.html.

Methodology

The Keynote Europe Mobile Index is the competitive performance index for 10 of the most widely known European mobile Web sites and measures the responsiveness and availability of these sites. To ensure that the index is independent of variables introduced in mobile devices, all measurements are made using the same modem emulating the same device for each carrier. The Nokia N70, being the most popular device in Europe, is emulated by all the modems to take measurements. Measurements are taken from five locations in Europe – Nuremberg, London, Paris, Stockholm and Amsterdam.

The Keynote Europe Mobile Index measurements include single page downloads of the mobile sites from each location. Each modem takes one measurement for each site every hour across all locations.

At the end of every week, all the measurements for each mobile site are aggregated across all locations and all carriers to give a unique value for that week. The mobile sites are ranked in terms of performance and the index is posted on the Keynote Web site. Keynote also publishes an Industry Index which is the aggregated value across all mobile sites, all locations and all carriers.

About Keynote

Keynote Systems (Nasdaq:KEYN) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, we have been providing measurement data and testing capabilities that allow companies to understand and improve their customers' online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, our industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 geographic locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Our on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.

We help over 2,700 corporate customers become "the best of the best" by helping them improve online business performance and mobile communications quality. Our customers represent top mobile and Internet companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, Royal Bank of Scotland, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.