How To Build Your Network Via The Classifieds
Without Losing Your Pants
Author: Sadie T. O'Neal

Generally everyone who discusses the qualities of an affiliate
marketing network likely focuses on the pay-per-click versus
pay-for-performance aspects of this advertising tool, and
rightfully so! Online these two programs alone have revealed
themselves to be the work horses of a successful and diversified
affiliate marketing network while at the same time not
challenging an undue strain on a company's promotions budget.
Thus, start up companies in general and home based small
business entrepreneurs in particular settle to this form of
self-promotion like bugs to a strong light source in the dark of
night. Yet just like the bugs, many of the smaller businesses
get burned not because the product was ineffective or the
presentation less than professional but instead because the
attention simply could not be generated by the participants in
the affiliate marketing network who chose to sign up.

In general, those signing up to post links and banners or
search boxes onto their sites are looking for the heavy hitters
which will lend integrity to the webmaster and her or his site,
while smaller merchants are usually avoided because they simply
do not present that air of mainstream approval to a site. In the
same vein, many of the webmaster who do sign up for the smaller
business affiliate marketing network will most likely be
startups themselves, thus in a way countermanding the business'
efforts of reaching a large number of potential customers. Even
though the cash spent on this kind of advertising is low, it
hardly merits the results that are being yielded.

Interestingly, a new trend is developing which is finding great
recognition with smaller businesses and which is proving to be a
gold mine to such an extent that it threatens to leave the tried
and true pay-per-click or pay-for-performance affiliate
marketing network in the dust for home based entrepreneurs:
classified ads. Building an affiliate marketing network via the
classifieds may sound odd but the more careful consideration you
pay to this trend, the more sense it makes.

With a few terms you have the chance to advertise your network
and produce a far-reaching interest in the business. Although
not each and every online or print publication will authorize
you to post your ads, in general you will find that you can
start getting out the word about your network by posting in a
few free, online publications. Explore the high traffic sites
and post your ads in agreement with their submission guidelines
– a much overlooked fact that may get your ad buried if not
carefully observed! Use strong marketing words that require a
response by the reader, such as "clicking" or "visiting" and
rely on heavy hitters like "proven" or "guaranteed" – only if
you can back up the claims, of course. Add a considerable and
real benefit to the action, and the odds are good that you will
have a visitor for your site. Turning the visitor into a
qualified lead, of course, is up to the quality of your site and
actual network.


About The Author: To learn more about this topic Sadie
recommends you visit: Sadie T O'Neal is owner of Plug-In Profit
Site and writes on a variety of subjects
http://www.MyUniversitySite.com