Have You Read My Book?
Author: Scott Lindsay

Perhaps you are fortunate enough to have your own book
published. Your publisher might be a large firm with allocated
resources to manage the Public Relations (PR) for your book or
they might be a smaller firm that relies on their authors to do
some of the legwork in promoting the book.

Some authors are well acquainted with the process of promoting
their own book while others feel inadequate to the task of
self-promotion.

In the process of promoting your work there are simple things
you can do to assist in the promotion of your book.

- The launch of a personal website with information about you
and your book complete with bio and ordering information.

- A press release to local media outlets with information about
the book launch. You should make sure to include information on
any personal tie to the community or an angle that the
journalist might use to find useful in pursuing coverage of
your book.

- Work at locating a bookstore willing to host a book signing.

If you do find that you need extra help in promoting your book
you should seek out a qualified Public Relations expert. These
professionals are acquainted with the process of getting your
book into the hands of people who can provide interviews or
other types of coverage that can increase the sales of your
book.

They can assist in finding book-signing opportunities and they
can further coach you in ways to promote your book and how to
present yourself in the best possible manner.

A public relations expert can also provide avenues in which
advertising may assist you in your long-term promotional goals
and assist you in the management of your schedule.

They can also target specific areas for an email campaign
announcing your new book. If, for instance, you've written a
book on he benefits of steel in various construction
applications, they may be helpful in targeting individuals
within the steel industry that may have an interest in your
book.

A PR assistant can also help in drafting accompanying materials
that may include sample author interview questions to help those
who may express a willingness to speak with you about the book.
They can also provide information sheets that express the
bullet points of the book that may be most interesting to those
who may review your promotional packet.

In essence, a PR expert is hired to promote you and your work.
They can't guarantee your success, but they can remove many of
the stumbling blocks that may be preventing you from reaching a
larger audience.


About The Author: Scott Lindsay is a web developer and
entrepreneur. He is the founder of FaithWriters
(http://www.faithwriters.com) and many other web projects.
FaithWriters has grown to become one of the largest online
destinations for Christian writers. Members include writers
from all around the world. Please visit the website at:
http://www.faithwriters.com