Home Depot, Albertsons, to Share Successful Marketing Strategies at Atlanta

Conference on Multicultural Marketing

NEW YORK, Sept. 6 /PRNewswire/ -- Atlanta-based consultancy Grupo MAS (www.grupomas.biz) will be the lead Platinum sponsor at the Flagship 13th Annual Ethnic & Multicultural Marketing Omnibus scheduled on Sep 27-29th at the Omni CNN Center Hotel, in Atlanta, GA. This annual conference brings together leading players from many different markets and categories who are successfully unlocking the over $1 trillion potential from African American, Asian American, Latino, Urban and other markets now the emerging majority segment. According to Alfredo Ortiz, Founder and President of Grupo MAS, "As the Hispanic population is the largest and fastest growing minority population in the U.S., companies cannot afford to simply translate advertising into Spanish and hope to be effective with Hispanic consumers. They must build a holistic strategy which addresses the needs of the Hispanic consumers and encompasses all areas of the business, just as they do for the general market."

Featured speakers include: Dr. Felipe Korzenny, Co-Founder of Cheskin and Professor & Director of Florida State University Center for Hispanic Marketing Communication; Luis Fernando Samper from Colombian Coffee Federation; and Dr. Jeffrey Humphreys, Selig Center for Economic Growth will be among noted keynote speakers. On September 29th Reverend Al Sharpton and Professor Michael Eric Dyson will share a luncheon keynote address.

According to Dr. Humphreys, also from Athens, GA, "Hispanics actually surpassed blacks as the nation's largest minority group five years ago, based on population counts. But, in terms of spending power, 2007 will mark the first year that Hispanics control more disposable personal income than any other U.S. minority group."

The Selig Center estimated Hispanic buying power will be $863.1 billion in 2007, an 8.1% increase over 2006, while black buying power will reach $847 billion in 2007, a 6% increase.

Distinguished Industry Panelists Include:

* Carlos Beccar, Segment Marketing Manager Multi-Cultural & Youth, Verizon

Wireless

* Monica Morales, Strategic Business Development Manager, Georgia Pacific

* Jorge Fernandez, VP of Global Commerce, Metro Atlanta Chamber of

Commerce

* Sandra Murillo Weber, VP Multicultural Market Development, Turner

Entertainment Group

* Armando Martin, Multicultural Marketing, Albertsons

* Martha Kruse, Senior Multicultural Marketing Manager, Home Depot

* Alex Garza, Director, Emerging Markets, Aetna

* Dana Hymel, Sales, Private Label Brands, Dean Foods

Plus many other leading experts who are successfully cultivating the surge in the multicultural and Latino buying power.

Sample listing of attendees to this event includes representatives from CVS, Dickies, Sacramento Municipal District Authority, Macy's West, Boy Scouts of America, Johnson & Johnson Pharma, U.S. Bank, DTE Energy and More.

For complete agenda details and *registration information:

Conference Website: www.srinstitute.com/CM462

Phone: 800-599-4950 / 212-967-0095

E-mail: info@srinstitute.com

Group registrations are also offered. For more information on this, please contact Rupa Ranganathan at rranganathan@srinstitute.com or call 212-967-0095 ext. 252.

* Please mention keycode DPR001624 when registering.

CONTACT:

Rupa Ranganathan

Senior Vice President & Ethnic Strategist

Strategic Research Institute

Phone: 212-967-0095 ext. 252

E-mail: rranganathan@srinstitute.com

www.srinstitute.com/CM462 SOURCE Strategic Research Institute

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