The Competitive Eating Legend Eats 41 Lobster Rolls to Win The
GoldenPalace.net World Lobster Roll Championship

BOSTON, MA -- (MARKET WIRE) -- 09/23/06 -- Takeru Kobayashi, the
world's greatest competitive eater, set a new world record by eating
41 lobster rolls in Boston on Saturday. Three and half minutes into
the GoldenPalace.net World Lobster Eating Challenge, Kobayashi had
already downed twenty-two lobster rolls and he could have stopped
there. A team of four eaters, collectively managed just 25 rolls in
failing to push Kobayshi throughout the ten-minute contest. It's
another milestone for the Japanese star who has never been defeated in
the U.S. since turning professional in 1998. He takes home a prize of
$10,000 in winning the GoldenPalace.net World Lobster Eating
Challenge.

Video Link: www.covermaxcomm.com/lobster

It's a rare appearance in the U.S. for Kobayashi who generally stays
close to Tokyo with the exception of his yearly trip to Coney Island
to take on the Americans in Hot Dogs where he has eaten 53 1/2 hot
dogs and buns in 12 minutes. His slim frame and introverted nature
give no hint into the eating machine that lies within and many feel
that has a lot to do with the mystique and global popularity he
enjoys.

In an earlier contest on Saturday, a group of amateur eaters tried for
$100,000 in the GoldenPalace.net Amateur Challenge. Anyone who broke
the 15 Grilled Cheese sandwiches mark would take home the prize money.
None of the amateurs got past five.

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The International Federation of Competitive Eating (IFOCE), the
governing body of all stomach-centric sports, sanctions this event
along with other major eating contests like the Nathan's Famous Fourth
of July International Hot Dog Eating Contest in Coney Island.