Trend Micro Study Reveals That Data and Identity Thefts Top Consumer

Security-Worry List, But Many Admit to Poor Security

Consumers Are Concerned About Data and Identity Theft With the Vast Majority

Banking and Shopping Online, Yet Many Have Not Taken Adequate Security

Measures to Protect Themselves

CUPERTINO, Calif., Sept. 18 /PRNewswire-FirstCall/ -- Trend Micro,
Incorporated (Nasdaq: TMIC; TSE: 4704), a leader in antivirus and
Internet content security, today released findings from a study that
reveals the extent to which consumers in the United States fear
identity and data theft. In particular, the findings highlighted that
the majority of respondents do bank and shop online and many store
sensitive, personal or financial data on their laptops, however almost
one third of respondents admitted to not securing their laptops
against theft.

With the busy lives that people nowadays live, many carry laptops and
other electronic devices with them, and so new risks and concerns
beyond traditional security threats such as car theft and burglary,
have emerged. According to the study by Trend Micro, over a third of
respondents are very worried about data theft (32 percent) and
identify theft (33 percent) in the cyberspace, while only 14 percent
of participating consumers indicated that they are very worried about
car theft.

The study also showed that 82 percent of respondents regularly make
purchases online with a credit/debit card, while 71 percent bank
online. This trend is a clear indication of an "on-the-go," ever busy
lifestyle, where technology plays a major role. Worryingly, around a
third of respondents (31 percent) admitted to not protecting their
laptops while almost 60 percent of participating consumers admitted to
storing sensitive or confidential information on them.

Among those consumers whose laptops are used to store sensitive
information, a quarter of them do not take any measures to secure
their laptops.

Overall, the study indicated that while the majority of users were
aware of and concerned about security risks, a large group still lack
sufficient security measures to protect them from identity and data
fraud although they proactively conduct personal transactions online.
Also, only one third of the consumers that participated in the survey
(31 percent) indicated that they believe that retailers are doing
enough to protect them during online transactions.

"It is reassuring to see how many consumers are now actively aware of
the threats posed by computer related crime, but the large number of
laptop users still without security is greatly disturbing," said Carol
Carpenter, vice president, marketing, consumer products and services,
Trend Micro. "As laptop usage grows in-line with today's Internet
lifestyles, security-aware consumers are looking for advanced security
solutions that extend beyond their computers and enable them to
remotely protect themselves from data, identity theft and fraud."

Key findings include:

-- Consumers are slightly more likely to leave sensitive or confidential

information on their laptops (58%) than in their cars (55%).

-- 58% of consumers store sensitive or confidential information on their

laptops.

Among them:

- 84% store contact information (names, addresses, phone numbers, etc.)

on their laptops

- 69% store personal digital content (photos, videos, music, games,

etc.) on their laptops

- 63% store bank/credit card information on their laptops

-- Of those surveyed, 31% of consumers do not have their laptops

protected. Among those consumers who store sensitive information on

their laptops, a quarter of them do not take any measures to secure

their laptops.

-- 82% of consumers reported that they regularly make purchases online

using bank cards. 71% of them reported that they conduct online

banking regularly.

-- Close to half of the consumers would purchase security software if it

enabled them to remotely lock down their laptops in the event that they

are stolen.

-- Only about a quarter of the consumers believe that their current

security software on the laptop will adequately protect their sensitive

information from being used if their laptops were stolen.

Trend Micro helps consumers stay secure with its Trend Micro(TM)
Internet Security suite. The suite comprises the PC-cillin(TM) engine
and anti-malware protection and TrendSecure(TM) a security solution
purpose-built for computer- connected consumers. TrendSecure is
currently available in English and Japanese. Designed with improved
protections to combat malicious cyber-threats like rootkits, spyware,
phishing, spam, hackers, viruses, WiFi attacks, smartphone threats and
more, Trend Micro Internet Security suite offers active computer users
comprehensive security in an automated, easy-to-use package whether
they are on-the-go in cyberspace, or on-the-go in the physical world.

Additionally, users can further protect themselves using the new
TrendSecure component which offers Remote File Lock(TM), enabling
users to get on the Internet and remotely lock down their
private/financial files in the event their laptop is lost or stolen.
Transaction Guard(TM) uses a secret keyboard to protect users' online
transactions conducted at internet cafes or public WiFi hotspots where
keyloggers can potentially steal passwords and other private
information.

Trend Micro Inc.'s "Stay Connected. Be Protected." Sweepstakes

Between 09/18/2006 and 11/30/2006, in North America, consumers who
register with Trend Micro either by downloading a trial version of the
new Trend Micro Internet Security, or upgrading to Trend Micro
Internet Security or purchasing the new Trend Micro Internet Security,
will be entered into Trend Micro's "Stay Connected. Be Protected"
Sweepstakes. Trend Micro will be giving away 5 Grand Prizes. Each
Grand Prize includes a high-perfomance, wireless-ready Dell(TM) Laptop
AND a $1,000 American Express gift card for an online shopping spree.
For further information please visit:
http://www.trendmicro.com/en/home/us/personal.htm or
http://www.trendsecure.com/subscription_info/subscription_info.php .

Survey Methodology:

The survey was conducted online in August 2006 among U.S. consumers
who are aged 18 and above, drive a car and own a laptop for personal
use. More than 700 consumers from across the United States responded
to the survey.

About Trend Micro, Inc.

Trend Micro Incorporated is a pioneer in secure content and threat
management. Founded in 1988, Trend Micro provides individuals and
organizations of all sizes with award-winning security software,
hardware and services. With headquarters in Tokyo and operations in
more than 30 countries, Trend Micro solutions are sold through
corporate and value-added resellers and service providers worldwide.
For additional information and evaluation copies of Trend Micro
products and services, visit our Web site at www.trendmicro.com.

NOTE: Trend Micro, the t-ball logo, PC-cillin and TrendSecure are
trademarks or registered trademarks of Trend Micro Incorporated. All
other company or product names may be trademarks or registered
trademarks of their owners. SOURCE Trend Micro, Inc.

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