Search Engine Strategies to Host First Conference Dedicated to Local
Search; Chris Sherman of SearchEngineWatch.com to Host September 28th
Event in Denver, CO
Search Engine Strategies Local Conference in Denver

NEW YORK--(BUSINESS WIRE)--Sept. 14, 2006--Local search is fast
becoming one of the most important channels for marketers trying to
reach consumers. Borrell Associates, an interactive advertising and
marketing research and consulting firm, predicts that local paid
search spend will grow by over 86% in 2007 to $1.8 billion. Through
local search, marketers can target people looking for local services,
entertainment or events online. Against this backdrop, Search Engine
Strategies, the premier global event series for search engine
marketing and optimization, is launching its first SES Local
Conference in Denver, Colorado, on September 28, 2006.


Speakers from companies including Google, Yahoo, Yellowpages.com,
InfoSpace, CitySearch, TrueLocal.com and a host of others will share
their insights at SES Local. Major players in the local search arena
will describe their services and opportunities for search marketers.
Search marketer attendees will hear case studies from search marketers
who have successfully leveraged the local search channel, and can
participate in Q&A sessions with experts in local search. Search
marketers can learn how to take advantage of the unique search
optimization and advertising challenges posed by local search
services.

"Local search services offer unprecedented channels to reach consumers
who, even though they search extensively before buying, still make the
majority of purchases at the local retailers," said event chair and
SearchEngineWatch.com executive editor Chris Sherman. "Despite the
furious competition among the major companies in local, there is no
one recognized leader and many smaller players offer compelling
alternatives for search marketers. With SES Local, we're aiming to
educate search marketers on all available options."

A sampling of sessions during the one-day event include:

-- Local Search Marketing Tactics

-- Coping with Convergence: Local Search Meets Mobile and WiFi

-- Ringing in Sales with Pay Per Call Ads

-- Local Search Case Studies

An Incisive Media event, the first-ever Search Engine Strategies Local
in Denver offers a dynamic opportunity for marketers to network with
major players and up-and-coming companies in the local search arena.

For full details, visit
http://www.searchenginestrategies.com/sewlocal/sept06/. Early bird
registration closes on Friday, September 15.

Location: The Adam's Mark Hotel
1550 Court Place
Denver, CO

Date: Thursday, September 28, 2006

Registration Hours: 8:00am - 4:00pm
Conference Hours: 9:00am - 5:45pm
Exhibit Hall Hours: 10:15am - 7:00pm


About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information
provider, based in the UK but with offices in North America, Hong
Kong, India and Mainland China. The company's activities are currently
built around ten core industry sectors - mortgages; marketing
services; financial technology; retail investment; capital markets;
risk management; insurance; legal services; private equity and
photography. Information is provided via a wide range of channels--in
print, in person and online. The company is listed on the London Stock
Exchange (FTSE: INM).

Incisive Interactive Marketing LLC is the marketing services division
of the company and incorporates leading websites Search Engine Watch,
the ClickZ Network and their associated events series including Search
Engine Strategies. These properties were acquired from Jupiter Media
in 2005.