World's Second-Largest Digital Music Service Becomes First Available
Throughout European Union
NEW YORK, NY and LONDON -- (MARKET WIRE) -- 09/12/06 -- eMusic
(www.emusic.com), the world's leading retailer of independent music,
today launches its award-winning service in Europe, becoming the first
digital music service available throughout the entire European Union.
eMusic will offer music lovers in all 25 EU member nations a catalogue
of 1.7 million tracks in the universally compatible MP3 format, which
works on every digital music hardware and software device including
the market-leading iPod(r).
With 8,500 of the world's top independent labels, eMusic is unrivalled
in providing music to consumers interested in material outside the
commercial mainstream. A subscription-based service that allows
consumers to own, not rent, their music, eMusic encourages people to
discover new music with editorial guidance from more than 120 renowned
music writers, low download price and market-leading discovery
features.
eMusic features established and emerging artists in every genre: rock,
jazz, hip-hop, blues, classical, country, folk, electronic, world and
reggae; including familiar names such as Johnny Cash, Bob Marley, Ray
Davies, Miles Davis and Paul Weller, established rule-breakers
Basement Jaxx, Bjork and the Fall, and breaking new artists like the
Rapture, the Pipettes and Four Tet. Its best-selling labels include
Naxos, KOCH, Stax, Prestige, Concord/Fantasy and Beggars Group.
To license the hundreds of EU-specific labels that are available for
today's European launch, eMusic established EU headquarters and a
dedicated, specialist staff in London almost two years ago. The new
site offers tracks specific to domestic territories and includes the
most important European independent music, specifically merchandised
for British and other European audiences. Labels newly available to
European customers include independent giants Beggars Group (XL,
Matador, Beggars Banquet, 4AD, Too Pure), Edel, Domino, Ministry of
Sound and many more.
David Pakman, President and CEO, eMusic, says, "The monopoly of iTunes
in Europe is over. European consumers, fed up with homogeneous music
and services focused only on mainstream pop can now discover a wealth
of music created to transcend rules, boundaries and commercialism. At
eMusic, fans can explore our vast catalogue of groundbreaking
independent music which plays on any digital music device, starting at
just 17p or EUR 0.23 a track. We are excited to introduce the most
diverse catalogue of music in the world to European independent music
fans who are crying out for a download service that caters to their
needs."
Steve McCauley, European President, eMusic, adds, "Thanks to the
abundance of highly successful independent labels in Europe, eMusic's
European customers will benefit from an even greater selection of
labels and artists. eMusic looks forward to giving the 30 million-plus
iPod(r) owners in Europe a choice about the type of music they buy and
where they buy it."
Unlike most download services, eMusic is the only major service to
deliver music in the universally compatible MP3 format and the only
service, other than iTunes, that works with the iPod(r). eMusic's high
audio quality (192K VBR bit rate) MP3s allow consumers to burn CDs,
transfer music to MP3 players and make as many copies of songs or
albums as they like for personal use. eMusic customers own, not
"rent," their music -- downloads are yours to keep, even if you cancel
your subscription.
eMusic also encourages customers to discover new music by providing
award-winning editorial from a distinguished writing staff led by
best-selling music author Michael Azerrad. eMusic's more than 120
contributors write definitive pieces spanning every kind of music the
site has to offer -- including thousands of reviews, fascinating,
in-depth columns and the signature eMusic Dozen, a guided listing of
the best the site has to offer under a given theme. Acclaimed British
music journalist Barney Hoskyns has joined as senior U.K. music
columnist.
"Independent music is thriving, and online, the opportunity for
independent labels is even greater," said Alison Wenham, Association
of Independent Music (AIM) Chairman and CEO and President of the
Worldwide Independent Network (WIN). "eMusic, as a service truly
dedicated to helping people discover the gems of the music industry's
greatest asset, is actually focused on growing the music industry
instead of simply replacing physical sales with digital ones. We
welcome their entry into the EU music market and celebrate their
future success."
eMusic has been operating in the U.S. since 1998 and is second only to
iTunes in the number of downloads sold, with an 11% year-to-date U.S.
market share (NPD Group). Since August, 2005, the company has doubled
its subscriber base, selling more than 85 million tracks in the last
36 months alone.
eMusic's European sites will follow the same business model as their
U.S. counterpart and offer a subscription-based service, allowing
members to download tracks for substantially less than they would pay
for other download services. eMusic offers 25 free downloads at
sign-up, and its subscription pricing gives music lovers an
inexpensive, low-risk way to discover great new music.
-- eMusic Basic: £8.99/ EUR 12.99 per month/40 downloads -- that's 22p/
EUR 0.32 a song
-- eMusic Plus: £11.99/ EUR 16.99 per month/65 downloads -- that's 18p/
EUR 0.26 a song
-- eMusic Premium: £14.99/ EUR 20.99 per month/90 downloads -- that's
17p/ EUR 0.23 a song
To launch its service simultaneously across all 25 EU member nations,
eMusic has signed a pan-European licensing deal with Dutch author
society Buma/Stemra, becoming the first digital music service to take
advantage of the EU Common Market.
To introduce its service to a new audience, eMusic is partnering with
leading European consumer brands. In the UK, eMusic has formed media
partnerships with GCap Media's Classic FM, The Guardian and
Haymarket's Stuff magazine to incentivise new subscribers via online
promotions, advertorials and TV/radio advertising. Marketing
partnerships with SanDisk, NetGear, Archos and Box Media, among
others, will see eMusic downloads bundled with MP3 players, USB
drives, PCs, and MP3-compatible phones, and offered to consumers
through in-box promotions. In addition, leading High Street bank
Lloyds TSB will provide eMusic downloads as an incentive for students
during Freshers' Week. Together, these partnerships will reach tens of
millions of European music fans, particularly those interested in
music beyond the commercial mainstream pop charts.
Tonight, to officially mark the arrival of eMusic in Europe, an
exclusive evening of entertainment featuring performances from diverse
artists representative of the genres available on eMusic will take
place in London. Talent confirmed to play includes classical violinist
Chloe Hanslip, jazz saxophonist Soweto Kinch, independent rock acts
the Pipettes and Pop Levi, and electronic stars Basement Jaxx.
About eMusic
eMusic (http://www.emusic.com) is the world's leading digital retailer
of independent music, second only to iTunes in number of downloads
sold. The eMusic web site offers a global catalogue of more than 1.7
million tracks from established and emerging artists in every genre
from the world's leading independent labels. Created by music experts
for music fans, it features award-winning editorial content, a vibrant
online community and unrivaled music discovery tools. A
subscription-based service that offers 25 free downloads at sign-up,
eMusic gives consumers an inexpensive, low-risk way to explore great
new music they wouldn't find otherwise, and unlike other download
services, its universally compatible MP3 files play on any device
including the iPod(r). Based in New York with an office in London,
eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the
private equity arm of JDS Capital Management, Inc.
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