Nintendo Crowns 'Coolest Grandparent of the Year' in Battle of the Brain Age

Grandparents Get Their Game on at Nintendo World Store

WHAT: Nintendo celebrates Grandparents' Day with an exclusive

grandparents gaming event at the Nintendo World store in New York

City. Grandparents of every age and gaming experience -- from

serious gamers to those who've never played before -- are invited

to face off in a fun and challenging Brain Age(TM): Train Your

Brain in Minutes A Day tournament at the store in Rockefeller

Plaza.

The best gaming grandparent will earn the title of "Nintendo's

Coolest Grandparent of the Year" and win two Nintendo DS Lite

systems and 10 games for the DS to share with their family.

Also in honor of Grandparents' Day, the Nintendo World store will

offer a "Spoil Your Grandchildren" discount of 10 percent off all

purchases on Saturday, September 9, between noon and 5:00 p.m. to

grandparents and their families. Grandparents can use their

discount on any product in the store.

The Nintendo DS system has redefined portable gaming and helped

expand gaming to new audiences, including grandparents and baby

boomers. The Nintendo DS Lite system offers the same great

functionality, and is now available in three cool colors: Polar

White, Coral Pink and Onyx. To date, Nintendo DS has sold more

than 21 million units worldwide and is the most popular portable

gaming system in the world today.

WHO: Grandparents, their families, consumers and dedicated Nintendo fans

will attend and participate in this one-of-a-kind gaming event

featuring Nintendo product demonstrations.

WHEN: Saturday, September 9

Events and Discount: 12:00 p.m. - 5:00 p.m.

Grandparents' Brain Age Tournament Registration Begins: 12:00 p.m.

Grandparents' Brain Age Tournament: 1:00 p.m. - 3:00 p.m.

WHERE: Nintendo World store

10 Rockefeller Plaza

New York, NY 10020

646-459-0800

http://www.nintendoworldstore.com

NEWS/VISUALS:

* Grandparents competing brain-to-brain in a Brain Age: Train Your

Brain in Minutes A Day tournament for the title of "Nintendo's

Coolest Grandparent of the Year"

* Grandparents, families and devoted fans lined up at Nintendo World

store to catch the gaming action

* The crowning of Nintendo's first ever "Coolest Grandparent of the

Year"

* Gaming stations with demonstrations of Brain Age, Nintendogs and True

Swing Golf

* Hundreds of shoppers enjoying special Grandparents' Day savings at

the Nintendo World store

(Logo: http://www.newscom.com/cgi-bin/prnh/20050516/NINTENDODSLOGO)
SOURCE Nintendo

-0- 09/07/2006 P