Dell to Launch Free Recycling of Dell-Branded Products for Consumers Globally

ROUND ROCK, Texas--(BUSINESS WIRE)--June 28, 2006--Dell (NASDAQ:DELL)
today announced plans to provide free recycling of any Dell-branded
product for consumers around the world as part of its new global
recycling policy.



"We have a responsibility to our customers to recycle the products we
make and sell," said Michael Dell, chairman of Dell. "Our direct
relationships with consumers allow us to offer this easy and free
service and we encourage others in our industry to do so as well."

Dell currently offers consumers no-charge recycling of any brand of
used computer or printer with the purchase of a new Dell computer or
printer. This service includes home pick-up of the used computer at no
charge.

Under its new policy, Dell will provide consumers no-charge recycling
of any Dell-branded product, regardless of whether a replacement
product is purchased. The company plans to launch the service in the
U.S. by September, and globally by November. It is currently available
in Europe. Dell has been focused on developing market-driven consumer
recycling services for several years.

"Dell is setting the standard for the industry with this new policy,"
said Kate Krebs, executive director of the National Recycling
Coalition. "Recycling of used consumer electronics remains a challenge
and Dell is taking concrete steps to remove the barriers of cost and
inconvenience for consumers."

Today Dell offers product recovery services to business and
institutional customers in most of its major markets including Europe
and North America. The company expands product recovery services on a
country-by-country basis as its share grows. Dell's Asset Recovery
Services, offered to business and institutional customers, provides
reverse logistics, value recovery and reporting and is available at
www.dell.com/assetrecovery.

Dell's U.S. consumer recycling offer is available at
www.dell.com/recycling and Dell's new global recycling policy can be
viewed at www.dell.com/environment.

About Dell

Dell Inc. (NASDAQ:DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its
direct business model, Dell sells more systems globally than any
computer company, placing it No. 25 on the Fortune 500. Company
revenue for the past four quarters was $56.7 billion. For more
information, visit www.dell.com. To get Dell news direct, visit
www.dell.com/RSS.

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Dell disclaims any proprietary interest in the marks and names of others.