Mnet :: Next-Generation Photo Sync Service at D4

CARLSBAD, Calif., May 31 /PRNewswire/ -- Today at The Wall Street Journal's high-profile D: All Things Digital conference hosted by columnists Walt Mossberg and Kara Swisher, Sharpcast, a pioneer in next-generation synchronization services for consumers, released a public preview version of Sharpcast Photos, the absolute simplest way to share, access, sync and back up digital photos.

Sharpcast was one of only five companies selected by Mossberg and Swisher to present new technology on stage at this prestigious gathering of some of the technology and entertainment industry's brightest minds. The preview version of Sharpcast Photos is free at www.sharpcast.com.

The company also announced that industry veteran Bud Colligan, co-founder and former chairman and CEO of Macromedia, has joined the company's board of directors as an independent director.

Sharpcast Photos eliminates the complexities of accessing, sharing and backing up digital photos by keeping a person's desktop photo collection automatically synchronized with the web, and optionally with a mobile phone. Based on a Sharpcast's new patent-pending synchronization platform, Sharpcast Photos enables a person to always have fast, easy access to their photo collection from any PC, the web or their phone, organized the same way everywhere. Any change made in one place, even while offline, is automatically made everywhere else.

With this powerful and effortless real-time synchronization capability, Sharpcast photos offers a comprehensive set of advanced features found nowhere else including:

-- Sharing without uploading: simply drag and drop albums onto a name in

a buddy list to share them with others, so you never have to wait

around for uploads

-- Desktop delivery of shared albums: albums shared with you are

delivered right into your desktop application, so you never have to go

to the web to see shared photos

-- Instant Web Publishing: with a simple drag and drop of albums into

Sharpcast Photos on the desktop, they are arranged into online albums

instantly

-- Transparent back-up: photos kept in Sharpcast Photos are always backed

up online automatically, along with all of the metadata (captions,

album titles etc.)

-- One-step recovery and migration: to recreate your entire collection on

a secondary or new PC, simply log into Sharpcast Photos on the new

PC -- the entire collection will be created exactly as it was last

organized

-- Automatic mobile syncing: an entire photo collection can be viewed on

a mobile phone, even when out of coverage. Photos taken on the mobile

phone are instantaneously synced to your desktop PC and the web.

-- Full offline capability: Continue to manage or share your photos even

if you are not online. All changes are synchronized seamlessly

everywhere, including on the web.

On stage at D4 today, Sharpcast CEO Gibu Thomas will also demonstrate the flexibility of the Sharpcast synchronization platform with another industry first: personal information being synchronized in real-time between a Windows PC, a Macintosh computer, and a mobile phone. This early technology demonstration is a preview of the company's next service offering which is expected by the end of the year.

Gibu Thomas, CEO of Sharpcast, said, "We're honored to have the D4 stage as a launch pad for Sharpcast Photos, which simplifies life for anyone with a digital photo collection. And we're honored to have someone of Bud Colligan's caliber join our team. Bud shares our vision of seamless, ubiquitous access to personal media and information, and his experience building and marketing great products will be beneficial to Sharpcast as we roll out our services this year."

"I see tremendous potential in Sharpcast's ability to set higher new standards for the way people access and manage digital media and information," Colligan said. There's tremendous value in having fast, always-synchronized access to data and other digital content across PCs, the web and mobile devices. Sharpcast's services deliver this functionality like none other."

Colligan brings over 20 years of experience to Sharpcast, including five years at Apple Computer where he helped launch the ground-breaking Macintosh personal computer and later headed the company's higher education marketing group. . He subsequently co-founded Macromedia, led its initial public offering and grew the company to over $100M in sales. He has been an investor and director in other successful companies including S3 Corporation, CNET Networks and Brightmail. Colligan joins the Sharpcast board as an independent director.

About Sharpcast

An innovator in digital media and information synchronization, Sharpcast develops software and services based on their patent-pending real-time synchronization platform, which deliver the absolute simplest way for people to access, share, sync and back up their digital content regardless of what device they are on and regardless of whether they are online or off. A team of wireless and mobile industry veterans with a proven track record for building large-scale wireless data systems and successful software businesses founded Sharpcast in 2004 with a mission to make digital life simple. The company is headquartered in Palo Alto, California. SOURCE Sharpcast

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