Selling Services Online
Author: David Carter

Is it possible to take a normal offline service business like a
legal practice, private medical practitioner or even a real
estate business and make money with it from the Internet?

As someone who's been doing this since 1996, I say the answer
is a resounding "YES".

If you are a business owner, or even an affiliate marketer, you
know how hard it is to make a living online.

Many so-called Internet Marketing gurus will tell you that the
only way to make money online is to create your own information
products, hype them up with a completely fictitious sales letter
and then sell via Clickbank, allowing an army of keen and eager
affiliates to do your marketing for you.

Whilst that can and does work, there are other paths that are
equally successful.

I know from experience, having made my living online by using
my own web sites to promote other people's businesses.

The business I chose were all service oriented. The reason for
this is that a service business typically has a low overhead in
order to provide the service.

I found that they were more willing to provide me with a larger
share of the fees I was able to generate.

The key is to use sales language and "speak" to the businesses
clients in language that they understand and respond to.

For example, there's no point using a 5 page sales letter when
you're trying to sell the services of a conservative legal
practice – it just won't work.

The other key thing is to build the web site in a way that it
looks to be providing objective advice.

People like objectivity when they are buying.

The sites I tend to concentrate on are business to business
sites. I just don't like selling to individuals, as they have
less money to spend and are infinitely more fussy than a
corporate buyer who typically just wants the facts.

My approach works and through various web sites, I have
attracted the business of quite a few household name clients
for my clients.

The great thing about the way I do business, is that I don't
necessarily have a client when I build my web sites.

Instead, I build a web site based on a certain topic and then
quite literally build a business around it.

The sales copy doesn't have to be blistering hot, it just has
to be convincing and contain a strong call to action for the
reader on the particular web page.

Make that call to action strong enough and the customers will
come knocking on the door and there will be no need for
cold-calling. The web site does the selling for you.

Of course, it's not just down to the sales copy. There are a
number of tools that can be used very effectively in order to
make selling services online extremely easy.


About The Author: David Carter is a UK based Internet Marketer,
Author and world class copywriter. He owns many web sites and
you can join his exclusive, free list at
http://www.sales-letters.co.uk