Corporate Reputation: Connecting Fantasies with Reality

Ipsos unravels customer satisfaction and retention history, mythology,

and reality

PARIS, France, April 5 /PRNewswire-FirstCall/ - How can corporations increase the concordance between their projected image and the real one, thus strengthening the corporation's credibility at a time when brands suffer from a legitimacy crisis? The answer is the impetus for "Corporate Reputation: Connecting Fantasies with Reality," the latest edition of Ipsos Ideas.

Experts from Ipsos' Public Affairs, Corporate Reputation, and Employee Relationship Management teams around the globe offer insight into how corporations can increase the concordance between their image and their reality-deepening trust with consumer-clients, media, and employees, and ultimately, building corporate resiliency.

Articles include "Building Stakeholder Relations" by Stewart Lewis, leader of the Ipsos MORI Reputation Centre in London, "The Resiliency Concept" by Darrell Bricker, President and COO of Ipsos Public Affairs in North America, Corporate Reputation with Consumer-Clients" by Nando Pagnoncelli, CEO of Ipsos Italy, "Employees and Companies: Towards a Transactional Relationship" by Antoine Solom, Head of the Employee Relationship Management (ERM) practice at Ipsos France, and "How Institutional Investors Assess Companies" by Roger Stubbs, Deputy Managing Director and Research Director of Ipsos MORI.

To download Ipsos Ideas in English, French, or Spanish, or to forward it to a friend or colleague, visit the Ipsos website: www.ipsos.com/ideas.

To read the full release, please go to:

http://www.ipsos-na.com/news/pressrelease.cfm?id(equal sign)3038

For more information, please contact:

Dan Maceluch

Vice President, Corporate Communications & Marketing

Ipsos

604.893.1635

dan.maceluch@ipsos-na.com SOURCE Ipsos