Mnet :: Taking the Pulse v6.0: Physician eMarketing Trends

NEW YORK, April 25 /PRNewswire/ -- In order to reach today's physicians, marketers need to understand how physicians research medical information and which sources have the greatest impact on their treatment and prescribing decisions. Do you have the answers to key strategic marketing questions you need regarding U.S. physician technology trends?

What -- "Taking the Pulse v6.0: Physician eMarketing Trends," a

complimentary webinar hosted by Manhattan Research (for qualified

business accounts only).

When -- May 3, 2006 at 11:00am EDT

How -- Register online now! http://www.manhattanresearch.com/ttpv6.aspx

Who -- Session attendees will hear from Meredith Abreu, Vice President of

Research for Manhattan Research

Why -- Manhattan Research poses five strategic questions that product

managers and marketers should be able to answer regarding physician

technology adoption:

1. What is the role of the Internet in the day-to-day life of today's

physician?

2. How do physicians look for information online and what types of content

do they seek?

3. What is the role of mobile devices for physicians?

4. Are physicians interested in online "new media" such as streaming video

and blogs?

5. What "e" relationship currently exists between physicians and pharma?

About Taking the Pulse(R) v6.0

Taking the Pulse(R) v6.0 was conducted via random digit dial (RDD) telephone within the United States between March and April 2006 with a nationally representative sample of 1,250 practicing U.S. physicians.

In addition to providing physician market trends, clients can further segment Taking the Pulse(R) v6.0 to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematologists, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Rheumatologists and Urologists.

Manhattan Research Products and Services

In addition to the physician study Taking the Pulse(R), Manhattan Research conducts annual research studies among physicians and consumers, including Taking the Pulse(R) Europe, Cybercitizen(R) Health, ePharma Consumer(R), and ePharma Physician(R). Each study serves a unique purpose and focuses on different aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 30 consumer therapeutic segments and 20 physician specialist segments.

MEDIA CONTACT:

Erica Alexander

ealexander@manhattanresearch.com

212.255.7799 SOURCE Manhattan Research

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