2006 Sports Sponsorship and Marketing Forum: Maximizing New Technologies to

Find Your Target Audience

NEW YORK, March 7 /PRNewswire/ -- Strategic Research Institute
presents the 2006 Sports Sponsorship and Marketing: Maximizing New
Technologies to Find Your Target Audience forum, scheduled for May 4-5
in New York City. This 2-day conference will focus on the impact of
new technologies on sports sponsorships and marketing initiatives led
by industry leaders. The agenda will feature top industry executives
from both the sports marketing and technology industries. Conference
panels will explore a variety of topics including the impact of
satellite radio on sports marketing opportunities, reaching the sports
audience through mobile phone and video technology, and the changing
landscape of sports marketing as a result of VOD, DVR and Broadband.
In addition, the latest in research methods, determining ROI,
collegiate sports, extreme sports, and multicultural marketing reach
will also be examined. The conference will also feature league and
franchise perspectives given by a panel of executives from the NHL,
NFL, MLB, and NASCAR.

Speakers include:

Ed Horne, President, NHL ENTERPRISES

John Zehr, Vice President Product Development, MOBILE ESPN

Wade Martin, General Manager, DEW ACTION SPORTS TOUR

Justin Schaffer, Vice President & Chief Architect, MLB ADVANCED MEDIA

Ann Marie Dumais, Vice President Marketing, NIELSEN VENTURES

Mark Spoonauer, Editor in Chief, LAPTOP MAGAZINE

Blake Krikorian, Chief Executive Office, SLING MEDIA

Chris Creed, Manager Interactive Marketing, NEW JERSEY NETS

Davina Kent, Vice President Natl. Advertising Sales & Research TIVO, INC.

Geoff Lester, Manager Broadcast & New Media, NASCAR

Conference highlights will include:

- Expanding target reach by understanding today's tech-savvy sports

audience

- Maximizing sports sponsorship revenue by incorporating new technologies

and new media into your marketing initiatives

- The newest tech gadgets and services used to increase brand awareness

- Boosting brand image through experiential/live event marketing

- Increasing market share by building effective multicultural campaigns

- Discover the latest methods for determining sponsorship value and ROI

To view the full program agenda and expert speaking faculty of experts
or to *register:

For those who register by March 17, 2006, an early-bird discount of
$200 will be taken off of the full conference fee.

Log onto: www.srinstitute.com/CX601

Contact: info@srinstitute.com

Phone: 800-599-4950 / 212-967-0095

* Please mention keycode DPR001476 when registering.

Tracy Jones

Strategic Research Institute

Phone: 310-649-7896

tjones@srinstitute.com

www.srinstitute.com/CX601 SOURCE Strategic Research Institute