Indian PBS to World: Help Is on the Way!

Doordarshan Grabs Watermarking Lead With USVO's Leading Edge Technology


OLD LYME, CT -- (MARKET WIRE) -- 03/06/06 -- In what's being hailed by
international media experts as a wake up call to the rest of the
world, Doordarshan, India's national public broadcaster and one of the
world's largest terrestrial television networks, has taken the lead on
a trial basis to apply technology to strengthen worldwide efforts to
identify video pirates.


The trial with Doordarshan was initiated by First Serve Entertainment,
which represents USA Video Interactive Corp (OTC BB: USVO); (TSX: US);
(Berlin: USF); (Frankfurt: USF), and exclusively markets and sells
MediaSentinel technology in Asia-Pacific and the Middle East and non-
exclusively in other parts of the world.


According to Munish Gupta, Chief Operating Officer of First Serve
Entertainment Inc., Doordarshan's recent decision to deploy digital
watermarking in a 3-month trial puts the world on notice that India
isn't among nations content to simply wring their hands and do little
more than decry the theft and unauthorized reproduction of movies,
television broadcasts and similar digital products.


"Hollywood and the world's other media centers have basically been
sitting back and complaining that something needs to be done," Gupta
says. "Doordarshan is first among the world's large networks and the
only nationally run public broadcaster that's stepped up to the plate
to respond to the challenges of media piracy with robust technology
that places a unique digital watermark on every single frame of a
movie or television broadcast. The message they're sending to the
world by implementing MediaSentinel, an anti-piracy workstation
developed by USVO, is 'we hear you and help is on the way!'"


India has long been on the U.S. Trade Representative's Special 301
Priority Watch List, as a result of generally weak enforcement of
intellectual property laws. According to a 2005 Watch List report,
piracy of motion pictures and other intellectual property in India
cost the U.S. media producers alone more than $500 million in 2004.


According to K.S. Sarma, CEO of Prasar Bharati, parent company to
Doordarshan, MediaSentinel's digital watermarking technology will
provide Indian and international law enforcement officials an
effective means of tracing and catching pirates. "Prasar Bharati's
initiative to watermark media broadcast on Doordarshan should
stimulate a wave of interest, not only across China and the rest of
Asia, where piracy is believed to cause billions of dollars of losses,
but also in the US, which suffers many of those losses," Sarma said.
"We are pleased to have this trial period underway to demonstrate the
value of this technology to media producers everywhere."


India is the second most populous country in the world, with a
population of over one point one billion. The Indian film industry's
output is the largest in the world in terms of number of films
produced and in number of tickets sold.


"Bollywood," the informal name for the popular Mumbai-based film
industry in India, is a strong part of popular culture in India and
the rest of the Indian subcontinent, as well as the Middle East, parts
of Africa, parts of Southeast Asia, and among South Asians worldwide.
During the last 10 years, the Indian government has deregulated
electronic media by allowing private and even limited foreign
investments stimulating the launch of nearly 100 television channels.


These new channels uplink from India and are beamed via satellite into
the country and carried via cable and Direct To Home (DTH) systems.
Also, India's film industry today enjoys growing investment by foreign
financiers, foreign co-productions and significant revenues from
overseas exploitation of films. Government of India's Information and
Broadcasting Ministry is planning to set up three high powered Expert
Committees to prevent the growing menace of video piracy of feature
films.


"We are pleased that the government-owned Doordarshan network, one of
the most important broadcasters in the world, has stepped to the
forefront to make India a leader in watermarking as forensic tool for
anti-piracy efforts," said Edwin Molina, Chief Executive Officer of
USVO. "This is an important move that will likely spur Hollywood and
the movie and video products industries in other nations to replicate
as a means of furthering worldwide intellectual property rights
enforcement in the near future."


About MediaSentinel(TM):


MediaSentinel is an anti-piracy device that embeds SmartMarks --
invisible forensic information in every frame of video content --
providing the proof courts need to protect intellectual property
rights, indicting and convicting the individuals who steal the
original material. Its use by producers and distributors of film and
television content allows unprecedented, secure access to a wide range
of distribution markets and methods which otherwise represent a
significant piracy risk. MediaSentinel is available as a stand-alone
product or on a pay-as-you-go basis through USVO's certified
Anti-Piracy Provider service network.


About Doordarshan:


Doordarshan, the national television service of India, is devoted to
public service broadcasting. It is one of the largest terrestrial
networks in the world. Its network of more than 1400 terrestrial
transmitters covers more than 89.6% of India's population. Doordarshan
operates 27 Channels -- 5 All India Channels, 11 Regional Language
Satellite Channels, 8 Hindi Belt Kendras, 1 International Channel and
2 Parliament Channels (DD-Lok Sabha & DD-Rajya Sabha). Except for the
Hindi Belt Kendras (DD-14 to DD-17 and DD-19 to DD-22), all other DD
Channels broadcast round-the-clock. Prasar Bharati is a statutory
autonomous body established under the Prasar Bharati Act. The Board
came into existence from 23.11.1997. The Prasar Bharati is the Public
Service broadcaster of the country. The objective of public service
broadcasting is to be achieved though All India Radio and Doordarshan
which earlier were working as independent media units under the
Ministry of I&B. For more information, visit www.ddindia.gov.in.


About First Serve Entertainment Inc.:


First Serve Entertainment, Inc. is a California based company with
offices in Los Angeles and India, which produces and distributes
motion pictures and television programming. First Serve also offers
consulting and marketing services to media companies, markets media
related products and as well engages in related businesses such as
enabling media with technology to offer it to consumers via wired and
wireless electronic devices. Besides its well-known Chairman, Vijay
Amritraj, First Serve's management includes its Chief Operating
Officer, Munish (Max) Gupta, a well-known Asian-American journalist
turned entertainment entrepreneur.


About USA Video Interactive Corp.:


USA Video Interactive Corp. ("USVO") designs and markets technology
for delivery of digital media. USVO developed its SmartMark(TM)
digital watermarking technology to provide a robust means for
producers and distributors to invisibly protect their content. USA
Video Technology Corp., a wholly owned subsidiary of USVO, holds the
pioneering patent for store-and-forward video, filed in 1990 and
issued by the United States Patent and Trademark Office on July 14,
1992; it has been cited by at least 165 other patents. USVO holds
similar patents in Germany, Canada, England, France, Spain, Italy, and
Japan. For more information, visit www.usvo.com.


USA Video Interactive Corporate Headquarters Office: 83 Halls Road,
Old Lyme, Connecticut, 06371 Telephone (860) 434-5535; Facsimile (860)
434-5782; Canada Office: 507-837 West Hastings Street, Vancouver, BC
V6C 3N6. Trading symbol on the OTCBB: USVO; Trading symbol on the TSX
Venture Exchange US; Trading symbol on the Berlin and Frankfurt Stock
Exchanges: USF. CUSIP 902924208. For more information contact Blue-Sky
Solutions, LLC, Jon Caserta, (877) 425-8347, usvo@blueskyir.com


First Serve Entertainment, Inc. (FSE) Corporate Headquarters Office:
16501 Sherman Way, Suite 130, Van Nuys, California 914-6, USA.
Telephone (818) 988 5299; Facsimile (818) 988 5812; Email:
fseusa@pacbell.net. India Office: No. 10/5 A, 13th Avenue, Harrington
Road, Chetpet, Chennai 600031, India. Telephone: (+91) 044-28365448/
28362752; Facsimile: (+91) 044-28363751; Email: fsemaa@vsnl.com.


The press release may contain forward-looking statements. Actual
results may differ materially from those projected in any
forward-looking statements. Investors are cautioned that such
forward-looking statements involve risk and uncertainties, which may
cause actual results to differ from those described.


MediaSentinel and SmartMark are trademarks of USA Video Interactive
Corp. The names of actual companies and products mentioned herein may
be the trademarks of their respective owners.


The TSX Venture Exchange has not reviewed and does not accept
responsibility for the adequacy or accuracy of this release.