Article Title: What Is Black Hat Search Engine Optimization
(SEO)?
Author: Dana Goldberg

Seo has been very useful and famous in internet marketing.
There are many techniques that make boosting your site a
success through different seo strategies. But despite the
success of seo, there are some black practitioners who tend to
see the field of search engine optimization as war, and the
search engines are doing anything to beat the competition
whether it is fair or foul. Those white hatters market with the
other search engines as associates or partners who can help them
drive links and business to their client's sites.

Cloaking happens when a website or a web page displays
different content for a certain search engine spider in
opposition to a human user. Cloaking is the one that delivers a
version of a page to an Internet user and a different
description to a search engine. You will notice a cloaked page
is filled with keywords and phrases that the site wants to make
them rank high.

This is done by cloaking the programs that weigh the IP address
of the other party to a database of the known IP address which
comes from a definite search engine spider. If there is a match
in the IP address on the list, it serves a page which is
particularly written for the search engines.

Cloaking has several good reasons which include increasing
advertising and promotion. If you are trying to control your
rankings in the different search engines, it might result to
penalize your site or it might be banned.

Spamming or the keyword stuffing is a long list of keywords
placed in the content and also the code on the page which makes
it unreadable. Have you seen a page that repeatedly displays an
ad with certain words? It is obvious that the site is trying to
rank its page. This is known as keyword spamming but it is just
one tip that most SEO companies are trying to do to increase
page rank.

You might not notice the page may have invisible text, title
tags, meta tags and comment tags. If a page repeats a certain
keyword repeatedly, google might place a filter to lessen the
ranking or much worse, ban the site. Keyword density can be
quite tricky but following the general rule, 3% t0 12 % is the
percentage to which a site can use the targeted keywords.

You will notice there are some hidden texts in SEO strategies.
This happens when a text or link is invisible to the website
visitor but can still be seen by the search engines. If this
happens it is considered hidden. Before, people used small
fonts to hide the text or they would even use the same color
for the background.

This makes them able to put some links which are unseen, but
has long been noticed by the search engines that is why they
have come up with another strategy this time. Spammers are
using the cascading style sheets in order to hide the text.
Some are also using tags which are set to hide the text on the
page. These strategies are considered hidden if they are left
unseen but search engines have their own technique of spotting
invisible links so better not do it at all.

The doorway pages are those that exclusively exist to rank well
in the different search engines. You may notice some of the
pages being ugly and some contain paragraphs which do not have
any relation to the topic. Most of the time these doorway pages
are not part of the regular navigation of the site which are
called orphaned pages.

A black hat SEO can use very good software to filter or
generate the doorway pages. This happens when they plug a few
keywords and search the page.

You may notice some sites linking to other sites which are have
no relation at all. Some sites just link to other sites which is
part of their strategy. Now, you will find this truly spamming.


If you are going to put up your own website, make sure that you
will avoid these things and keep SEO marketing fair and do not
think of competition. Think of how you can increase your site
ranking fairly.


About The Author: D. Goldberg is editor of Make More Money
Easily. Insider tips on creating wealth online.
http://www.makemoremoneyeasily.info