New Search Engine Marketing Survey Reveals that Over 60% of Websites
Not Optimized for Effective Search Engine Results
PHOENIX--(BUSINESS WIRE)--March 27, 2006--
Companies Wanting to Show Up First in Popular Search Engine Results
Only Need to Make Simple Changes to Web Pages to Advance Their
Position
Front Page Public Relations (www.frontpagepr.com) announced the
results of a search engine marketing research study, which showed more
than 60% of websites lack the proper web programming to be ranked
properly by Internet search engines. In many cases, websites do not
contain the necessary titles, descriptions, keywords and other Meta
tags required to be read and indexed properly by leading search
engines, nor do they include the beneficial language in search results
to entice customers to click through to their websites.
"Through working with Google's Beta Testing programs for the Google
Adwords, Google Adsense, Google Analytics and Google Site Map
Programs, and our client, the Broadband Wireless Exchange, our team
learned a great deal on how to leverage keywords to improve search
engine ranking as well as increase revenue from Google's Adsense
programs," said Robert Hoskins, Front Page Public Relations'
President. "And it isn't just the ranking that companies should be
focused on. Getting in the top 10 results is only half the battle.
What a company's listing says in the search engine results is even
more important. Search engine results should really be looked at with
the same creative approach used in all advertising campaigns. If the
message doesn't convince customers to click through to a company's
website, adjustments need to be made until they do."
If you would like to learn how to adjust your content and Meta tags,
please visit Front Page PR's FREE technical section on How to
Effectively Prepare Your Website for Search Engine Optimization (SEO).
An additional 770 words of this extended release are available at:
http://www.frontpagepr.com/press_room/search_engine_marketing.asp
About Front Page Public Relations
Based in Gilbert, Arizona, Front Page Public Relations is a full
service marketing communications firm that handles advertising, public
relations, media relations, marketing, website design, website content
development and Internet search engine optimization (SEO). Customers
can call (480) 218-4441 or visit the company's website at
www.frontpagepr.com for more information.
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