Top 5 Questions About Creating
             Your Own eBook Answered

Having created dozens of ebooks and infoproducts in many
different markets, run a popular ebook product development blog,
private members site and ezine and having coached dozens of
successful ebook developers - we've assembled 5 of the most
asked questions on creating an ebook.

If we didn't cover your question and you still are wondering
about something to do with creating your own ebooks - then jump
over to our Infoproduct Developer's Blog
(http://www.highertrustmarketing.com/blog/) and chances are, the
answer is there.

Create An Ebook Question #1: What Topic Do I Choose?

Start with your interests and passions, choosing your best
ebook topic opportunity based on a combination of proving demand
and seeing evidence of information selling into your market.

Use a combination of market research tools including keyword
popularity tools such as http://inventory.overture.com to
discover high demand keywords while looking for evidence of
marketability through researching Amazon.com, eBay, and offline
magazines using the techniques outlined in this article on the
topic: http://www.highertrustmarketing.com/articles/market-
research.html


Create An Ebook Question #2: Which eBook software

This is definitely a case where too much choice confuses the
issue.  Your ebook minisite can be created by using standard
HTML development software such as Coffee Cup, Dreamweaver or
HotDog from Sausage.com.

Another option is to use an all-in-one, automated website
builder that focuses on both design, but more important,
structure your content to be attractive to the search engines.
My personal favorite is XSitePro over at:
http://www.highertrustmarketing.com/part/xsitepro

The best part is that you don't need to spend a fortune these
days.  It is worth the effort to learn some basic html.  You may
not always develop your own sites, but its good to know the
basics so that you can make changes and understand what is
possible.


Create An Ebook Question #3 How Many Pages Should An eBook Have?

While you can argue that an eBook can be any length as long as
you have unique information in high demand right?

Not exactly.

Problem is that we have been trained for many years to expect
non-fiction books to fall within a set range of pages -
typically between 150 and 300 pages.  In most people's minds, an
ebook is no different in terms of expectations.

Deviate too much from your customer's expectations and you will
run into trouble.  Create a 40-page ebook and you will no doubt
upset a portion of your audience who expect a certain volume of
content.

You can easily get around this requirement AND even increase
the percieved value of your product by calling it something
other than an ebook such as a special report, manual, booklet,
or course.  Many of these formats can reach much higher price
points per page of content - a benefit of re-packaging.


Create An Ebook Question #4 How Do I Protect My Ebook Content?

1. Start by putting a clear, large Copyright Statement on the
2cnd page of your ebook.  This won't deter thieves obviously -
but in two of the only cases I've found my ebooks being pirated,
both were (I'm convinced) unaware that they were not ebooks they
had acquired licenses to and immediately removed them - funny
story - one of them was a lawyer!

Fact is, there are so many resell rights packages floating
around today that people can easily mistake your product as one
that they have licensed rights to resell, or even worse, re-
package.  So - make it clear right up front that this is NOT a
resell rights product and that the material is copyright.

2. Password protect your download directory - sending the
password via automatic email.  If you use a fixed password,
change it at least once a month (anymore often and you risk
increaseing substantially your support burden.) If you use this
approach, you should send your customer to a page that clearly
outlines that they will receive an email in the next few minutes
with the password - email delivery what it is - this won't
always happen and you want them to contact you asap so they are
not left waiting.

3. You can also explore eBook compilers that compile your
content into protected .EXE files - my experience has never been
great with these products though given the support problems they
tend to create (both in terms of unsupported operating systems
and in people not being able to do certain things such as fully
scroll, print out pages, etc...)


Create An Ebook Question #5 What About eBook Covers?

You may wonder what is the value of ebook covers and banners
when marketing your ebook?  Does it really matter, isn't it more
important that the content is solid?

When you market digital products, your cover is often the only
visual clue your market will have regarding your product.
Professionalism does matter - more than ever now that there is
more competition in the eBook market.

You want your product represented in a professional, high-
quality way.  I still can't figure out why many ebook writers
spend weeks or months writing their product then scrimp on
getting their cover developed.  It just doesn't make sense.

The difference between a poorly designed cover and
professionally designed ebook cover is often less than $50 -
investment you can make back on the first few sales of your
ebook.  Its not even worth considering, get a professional cover
designed.  You can find a great deal over at:
http://www.infoproductcreator.com/part/killercovers

You may come up with many questions when writing your ebook, at
least you now have answers to the top 5 questions that are
likely to come up.  Most of all, enjoy your writing experience -
its a fun, exciting and very lucrative way to make a living.

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