The New York Times Will Replace Financial Tables with a Redesigned
Package of Analytical Tools in Tuesday Through Saturday Editions;
Enhanced Online Access to Interactive Financial Data

NEW YORK--(BUSINESS WIRE)--March 13, 2006--The New York Times
announced today that it will change its financial tables, beginning
April 4, in the daily Tuesday through Saturday editions of the
newspaper and at the same time will introduce a robust package of
on-line interactive tools and features at NYTimes.com/business.


In the newspaper, the current six pages of financial tables will be
replaced with two pages of unique analytical tools and summary
information on the markets and the economy. This step reduces
newsprint costs while providing readers with more information-packed
graphics and analytical tools.

On the Web site, NYTimes.com/business, online readers will be able to
choose from a broad array of new functions, including tools that can
be customized for their individual needs. Readers will receive the
closing prices of stocks and mutual funds they select e-mailed to them
by NYTimes.com each day after the market closes and can sign up to
receive mid-day alerts in the event of major price moves or business
news that affects them. These additional services can all be added to
readers' Personal Portfolios on NYTimes.com.

Full financial tables will continue to be published on Sunday in the
newspaper, including stocks, bonds, mutual funds and foreign markets.

"Increasingly our readers are turning to NYTimes.com for stock quotes
and other financial data, rather than to the back pages of Business
Day," said Lawrence Ingrassia, business editor of The New York Times.
"We are making changes that will add value for our readers, both in
the paper and online."

The package in the newspaper will offer a new centerpiece graphic,
conceived and designed by New York Times graphic editors, which will
be available in interactive form on the Web. In addition, readers will
see at-a-glance performance of the top 100 stocks in the S&P, an array
of key financial and economic indicators, and receive thumbnail
sketches of a handful of companies in the headlines. The site will
also show what happened to the stock the previous day next to charts
tracking the company's performance over the previous 10 days.

Also included in the newspaper:

-- A new visual tool that shows the volatility of the major indexes
over the past three months.

-- A mutual fund spotlight that enables readers to compare how
different groups of funds have performed against other funds in the
same family.

-- A consumer rates box tracking home mortgage rates, home equity
rates, auto loan rates and CD and money market rates - and what
factors in the economy are driving them.

-- A redesigned foreign exchange box with easy-to-navigate lists of
currencies around the world by region.

Online The Times is providing readers with more tools to guide their
investing. Starting April 4 users can sign up for specific features
including:

-- Stock Screener - which lets readers build customized stock
searches. Readers can pick the stocks that meet certain criteria, such
as change in price, volume, price-to-earnings ratio and a number of
technical factors. They can then build and save up to 25 of these
screens and check them throughout the market day.

-- Mutual Fund Screener - which allows readers to whittle the universe
of thousands of mutual funds down to the few that meet their personal
criteria, based on factors like fund type, fund size, expenses,
manager tenure and more. They can save up to 25 of these screens and
check them every day for new results.

-- Intraday Price/Volume/News Alerts - users can sign up for alerts to
an e-mail address. They can chose to get an alert:

-- whenever a stock price changes by a set amount or percentage

-- whenever a stock's volume goes up or down more than usual

-- whenever there is news on a company they're following

-- whenever there is news about a topic or industry they are following

-- End of Day Portfolio Summary alert e-mails.

"These enhancements present wonderful opportunities for advertisers,"
said Jyll Holzman, senior vice president of advertising for The New
York Times and the Web site. "The new financial tools on NYTimes.com
will keep readers on our site for longer periods of time, increasing
the already exceptional level of engagement our readers display. And
advertising positions adjacent to the new analysis pages in the paper
will provide premier branding opportunities for financial services and
B2B advertisers looking to reach our audience of influential decision
makers."

The New York Times Company (NYSE: NYT), a leading media company with
2005 revenues of $3.4 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New York
City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.