Internet for Mobiles 'Switched On!' by dotmobi; mTLD Announces
Guidelines to Ensure Best Internet User Experience with Mobiles
3GSM World Congress 2006

DUBLIN, Ireland--(BUSINESS WIRE)--Feb. 9, 2006--mobile Top Level
Domain (mTLD), the company behind the new '.mobi' (dotmobi) internet
domain, today published the first in a series of its Switch On! Guides
- a web developer's handbook designed to ensure the best possible
internet experience for the mobile user.


This consultative edition of the dotmobi Switch On! Web Browsing Guide
provides mandatory rules and highly recommended best practices for
content developers and mobiles supporting website owners, ensuring
that their websites can be optimally accessed by any mobile device.

The dotmobi domain, set for commercial launch this summer, will
revolutionise the relationship between the internet and mobile devices
by the clear identification of made-for-mobile internet sites and
applications.

Most website content and services on the internet today do not work
predictably on mobile devices; the result has been slower adoption of
the Internet from the mobile consumer. With the dotmobi domain name,
consumers on the go will have full confidence that a website or
service will work correctly and reliably on their mobile device.

"Building on the recent advancements in enabling technologies for the
mobile internet, dotmobi provides users with trusted internet
addresses that are optimised for use on mobile devices", said Reinhard
Kreft, Global Head of Industry Initiatives and Standards at Vodafone.
"We are confident the Switch On! Guides will make the development of
dotmobi sites easier. As this will generate considerable amounts of
new, high-quality mobile content it will benefit the mobile user and
transform the experience of mobile web-browsing worldwide."

Neil Edwards, General Manager of mTLD Ltd, said: "Many existing
internet protocols and practices are grounded in desktop PC-oriented
services and were not designed with a mobile device in mind, which has
led to a less than optimal performance for the end user. The dotmobi
guides are designed to preserve the best possible user experience
while retaining the open standards-based approach of the internet.
Many years of research from world class companies have gone into
producing the dotmobi Switch On! Web Browsing Guide."

Ritva Siren, Director, Naming and Addressing, Nokia, said: "Handsets
are the 'end point' in mobile internet delivery. They are with you
practically everywhere, but so far not sufficiently serviced by
internet websites. Nokia is embracing the Switch On! Guides as a core
part of the success of internet services for mobiles thus supporting
the role of mobiles as an "always-available" information and
entertainment device to people around the world."

Backed by the world's leading mobile operators, handset manufacturers
and software developers, mTLD has been designated the official
worldwide registry for the dotmobi domain, responsible for the
provision of complex service discovery instructions within the
internet itself.

The Switch On! Guides were developed following global consumer
research into the problems facing users when browsing with their
mobile devices. The guides are also fully in-line with industry best
practices as specified by the World Wide Web Consortium's Mobile Web
Initiative (MWI)

The Guides have been developed not only for domain registrants and
owners of content and services hosted at other domains, but also for
tool vendors and solution providers building and populating dotmobi
sites. The consultative dotmobi Switch On! Web Browsing Guide may be
found at www.mtld.mobi. mTLD expects the commercial version of the web
browsing guide to be available in the third quarter of 2006 along with
other guides to support the development of the mobile data services.

mTLD's goal is to establish dotmobi as the natural location on the
internet for websites and other internet-based services that have been
designed to be accessed through a mobile phone or handheld device.
Uniquely among internet names, the dotmobi suffix in website addresses
will provide mobile users an instantly recognisable signpost that such
sites have been tailor-made for access on a mobile handset.

Many of the companies backing mTLD plan to demonstrate dotmobi-based
internet services at 3GSM, the mobile industry's annual conference and
exhibition which takes place in Barcelona in February.

About mTLD

mobile Top Level Domain Ltd (mTLD) - the joint venture company based
in Dublin, Ireland is leading the development of internet usage from
mobile devices by switching on the dotmobi domain name. Unique among
domain name providers, mTLD ensures that services and sites developed
around dotmobi are optimised for use by mobile devices. Consumers on
the go can have confidence that the internet site or service will work
from their mobile device when using the dotmobi address.

The company gained approval from ICANN (Internet Corporation for
Assigned Names and Numbers) for the '.mobi' Sponsored Top level Domain
(TLD) in the second half of 2005. mTLD is backed by leading mobile
operators, network and device manufacturers, and internet content
providers. Investors in mTLD include Ericsson, GSM Association,
Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics,
Syniverse, T-Mobile, Telefonica Moviles, TIM, and Vodafone. mTLD is
also a sponsor of W3C's Mobile Web Initiative.