A Review of the Issues and Factors Involved in Buying and Operating a Franchise

DUBLIN, Ireland--(BUSINESS WIRE)--Feb. 7, 2006--Research and Markets
(http://www.researchandmarkets.com/reports/c32401) has announced the
addition of Inside the Minds: The Franchise Business: Top CEOs On
Purchasing & Operating Successful Franchises to their offering.


Inside the Minds: The Franchise Business is an authoritative,
insider's perspective on the issues surrounding purchasing and
operating a successful franchise, the characteristics and capabilities
of the successful franchisee, and the future of the industry.
Featuring founders, CEOs, and presidents, all representing some of the
nation's leading franchises, this book provides a broad, yet
comprehensive overview of the franchise business, discussing key
strategies for success. From the steps involved in deciding on the
right franchise to pur-chase to crucial strategies for increasing
sales and revenue, these authors articulate the finer points around
the franchise business now, and what will hold true into the future.
With a range of industry niches represented and a wealth of useful
sample agreements, The Franchise Business combines industry expertise
with business savvy into an indispensable resource for both
franchisors and franchisees alike.

Chapters include:

1.) Joy Flora, President, and Don Slifer, Vice President of Market
Expansion, Merry Maids, "Making the Right Franchising Decision: A
Brief Introduction"

2.) Blake K. Smith, Founder & President, Christmas Decor, Inc.,
"Franchise Success, Step by Step"

3.) Paul R. Hogan, Founder & President, Home Instead Senior Care, "The
Franchise Business: Is A Franchise for You?"

4.) William D. McIntyre, President & CEO, Allegra Network LLC, "Be In
Business for Yourself, Not By Yourself"

5.) Jim Carpenter, Founder & CEO, Wild Birds Unlimited, Inc., "Choose
the Right Franchise for You, and Then Operate It With Passion!"

6.) David L. Haglund, Founder & President, Kitchen Tune-Up, "Taking
Advantage of the Many Opportunities Offered By Franchising"

7.) Renee Lyle Poehlman, President, American Poolplayers Association,
Inc., "Defining and Achieving Success As A Franchise"

8.) Greg Muzzillo, Founder & CEO, Proforma, "Make Sure You're Getting
Into The Right Business"

For more information visit http://www.researchandmarkets.com/reports/c32401