The 2006 New York Times Travel Show Presented by American Express
NEW YORK--(BUSINESS WIRE)--Feb. 7, 2006--The New York Times Company (NYSE: NYT)


-- The Largest New York Times Travel Show to Date Will Offer Free
Trips, Special Travel Discounts & Packages, on-Site Booking
Opportunities and Live Entertainment from around the World

-- Sponsors Include Amtrak, Carnival Cruise Lines and the Greek
National Tourism Organization

-- Contributing sponsors include Aruba Tourism Authority, Sandals and
Beaches Resorts, and Washington, D.C. Convention & Tourism Corporation

-- The "Jeopardy!" Brain Bus to Appear

The New York Times Travel Show announced today its roundup of special
show-only travel discounts and unique travel packages, cultural
performances, travel seminars and entertainment. The show will be held
in New York City on February 24-26 at the Jacob K. Javits Convention
Center. Presented by American Express, The 2006 New York Times Travel
Show is the largest travel trade event in the U.S. offering nearly 500
exhibitors and opportunities for special travel discounts from leading
airlines, cruise lines, resorts and tourism boards from around the
world.

Learn from the experts at workshops hosted by Stephanie Abrams,
Valarie D'Elia, Arthur Frommer and Peter Greenberg. These savvy
travelers will offer advice and tips on everything from how to film a
travel video or roll a kayak, to finding unique souvenirs from around
the world, to discovering cool, new things to do while traveling.

Avid adventure seekers, armchair travelers and occasional vacationers
wanting to escape the winter blues will find scuba diving lessons,
exclusive airline deals, advice on what to pack and where to shop, and
much more. The show will feature discounts and entertainment for
families, singles, couples and seniors, including:

-- Exclusive Travel Discounts. More than 50 vacation discounts and
travel packages from sponsors and exhibitors including American
Express, Access China Tours, Beaches Resorts, Canjet Airlines, Czech
Vacations, Deeper Africa, FLO USA - Visit Turkey, 4Star South America,
H2O Outfitters, Intimate Caribbean Resorts, Kon-Tiki Tours & Travel,
The Norman Rockwell Museum, South American Journeys, USA3000 Airlines,
Your Travel Biz (YTB) and many more.

-- Beaches Resorts brings The Caribbean Adventure with Sesame Street
to New York. Join us for a fun-filled morning with your favorite furry
friends from Sesame Street. Exclusive activities include:
Picture-taking with Elmo, Baking Cookies with Cookie Monster, Dancing
with Zoe, Making Music with Bert & Ernie and more.

-- Wild Survivors. A red kangaroo, penguins, alligators, a bearded
dragon, a python, a bald eagle and other exotic animals from around
the globe take center stage as the SeaWorld and Busch Gardens parks
present "Wild Survivors." Animal Ambassador Julie Scardina introduces
a variety of furry, feathered and fanged creatures, and shares
important and entertaining conservation information.

-- Learn to Scuba. Who cares if it is February? Stop by the Scuba Tour
dive pool and try on a wet suit. "Big Wave Dave" will be on hand
offering scuba instruction and demonstrations for the whole family.

-- International Dance and Live Music on the Hudson. On the
WNBC/WNJU-TV stage, be entertained by special live performances from
around the world including Japanese geishas and Hawaiian hula dancers;
drummers and dancers from Belize; Carnival dancers from Aruba; a
Taiwanese drum troupe; a colonial American fife and drum corps; the
Sean Fleming Irish Band and Old World Music and Dance from Puglia.
Even the Ringling Brothers and Barnum & Bailey Circus will be on hand
to clown around with the kids.

-- Travel Seminars with the Experts. Want to learn about the hottest
vacation spots? Where are the best international vacation spots for
family travel? What makes for the most exciting and affordable weekend
getaways? These are just some of the topics that will be covered in
more than 30 consumer seminars held throughout the weekend. Speakers
will include Arthur Frommer, the founder of Frommer Travel Guides;
Dennis Sarlo, travel editor of About.com; local travel expert Valarie
D'Elia; and Peter Greenberg, the travel editor of the "Today" show.

-- Jet Set Pets. One of the most influential voices in travel, radio
travel show host Stephanie Abrams, heard nationally on the Business
Talk Radio Network, will host this seminar with tips on traveling with
your furry family members and finding pet-friendly accommodations
around the world.

-- Book Signings With Today's Leading Travel Authors. Longitude Books
will host an on-site bookstore where you can purchase some of the
latest travel guides, meet the authors, ask for travel advice and get
an autograph. Authors and editors will include Don George, Margot
Morrell, Patricia Schultz and Simon Winchester.

-- "Jeopardy!" Brain Bus. The public is cordially invited to
experience the "Jeopardy!" Brain Bus Event hosted by the "Jeopardy!"
Clue Crew, on February 25 from 10 a.m. until noon. Expo patrons can
participate in simulated games of "Jeopardy!" and even take the test
for consideration to be a contestant on the show. It's a
behind-the-scenes look at the coveted audition process and what it
takes to appear on the nation's No. 1 quiz show. Study Hard! A
category "All the News That's Fit to Print," about news articles and
features of The New York Times, will be included in the mock games as
well.

Among the hundreds of exhibitors at the show are Africa Travel
Association, Alaska Land & Cruise Packages, American Express
Vacations, Aruba Tourism, Atlantic Canada Cruise Association, Atlantis
Adventures, Carnival Cruise Lines, China National Tourist Office, Club
Med, Croatian National Tourist Office, Dublin Tourism, FLO USA - Visit
Turkey, Grand Expeditions, the Greek National Tourism Organization,
India Tourism, Japan National Tourist Office, Liberty Travel, Mexico
Tourism Board, NYC & Company, Polynesian Cultural Center, Princess
Cruises, Rocky Mountaineer Vacations, Sandals and Beaches Resorts,
Wilderness Travel and more than 400 others. A complete listing of
exhibitors can be found at
www.onlineloorplan.comtravelshow06/exhibitlist.asp.

The New York Times Travel Show will launch with a trade day on Friday,
February 24. Expanded from previous years, it will be the largest
travel trade day of its kind, consisting of three simultaneous
conferences featuring education and product seminars as well as access
to the exhibitors. The three concurrent conferences will cater to
senior travel executives, tourism board executives, travel writers and
travel agents. This trade day will focus on the evolving marketplace
and new approaches to doing business. Speakers will include Steve
Rudnitsky, Chairman and CEO of Cendant Hotel Group; Carol Hallett,
Counselor, U.S. Chamber of Commerce and former President/CEO of Air
Transport Association; Dimitris L. Avramopoulos, Minister of Tourism
of the Hellenic Republic of Greece; Jonathan Tisch, Chairman and CEO
of Loews Hotels; David Neeleman, Chairman and CEO of JetBlue Airways;
and Jim May, President/CEO of Air Transport Association.

The New York Times Travel Show is presented by American Express.
Supporting sponsors include Amtrak, Carnival Cruise Lines and the
Greek National Tourism Organization, while contributing sponsors
include Aruba Tourism, Sandals and Beaches Resorts, and Washington, DC
Convention & Tourism Corporation.

Exhibitor show packages include booth space and a listing in the show
guide. Sponsorship packages include print and online advertising and
radio promotion, on-site exposure, extensive press efforts and custom
programs. For more information about the show, or to become a sponsor
or an exhibitor, please visit www.nytimes.com/travelshow.

Admission to the show is $15, with a $5 discount if tickets are
purchased with an American Express card. Children under 18 are
admitted free. Show hours are Saturday, February 25, 10 a.m. to 7
p.m., and Sunday, February 26, 10 a.m. to 5 p.m.

For advance purchase of tickets to the show, a list of exhibitors and
locations for discounted restaurants and parking, please visit
www.nytimes.com/travelshow. Also, complete details will appear in a
special Travel Show guide in the newspaper on February 19.

The New York Times Company (NYSE: NYT), a leading media company with
2005 revenues of $3.4 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New York
City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. For the fifth consecutive year, the Company
was ranked No. 1 in the publishing industry in Fortune's 2005 list of
America's Most Admired Companies. The Company's core purpose is to
enhance society by creating, collecting and distributing high-quality
news, information and entertainment.

This press release can be downloaded from www.nytco.com and
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