Attention All Bloggers: Introducing Vlog It! Video Blogging Software
from Serious Magic; New Software Lets Bloggers Create and Add Video to
Blogs

FOLSOM, Calif.--(BUSINESS WIRE)--Feb. 7, 2006--Targeting the millions
of people who blog around the world today, Serious Magic, Inc.
announces the immediate availability of Vlog It to help users quickly
and easily add video to their blog, or create a "vlog," in minutes.


"Text blogs have given people a great way to share their personal
thoughts, opinions and news with others online," said Mark Randall,
president and Chief Magician of Serious Magic, a leading developer of
next-generation video software and communications tools for business,
consumer, educational and professional markets. "Vlog It adds a new
dimension by letting bloggers share sights and sounds -- instead of
just text -- with audiences."

How It Works

With Vlog It, users combine media-video clips, digital photos and
music with narration to achieve a video. To create a vlog, users:

-- Drag & drop photos, video clips and music into Vlog It!

-- Add cool TV-style transitions and sound effects. Bloggers can even
go for the complete newscaster look, using Vlog It's live webcam
recording and teleprompter to add narration.

-- Click Publish and then drag and drop the video thumbnail into their
blog. When visitors to the blog click on the thumbnail, their video
will automatically play.

Takes the Complexity Out of Video Creation

Vlog It introduces a new, simple process for video creation that is
unlike any video editing software. With Vlog It, events are tied to
words and ideas instead of seconds and frames. Vlog It drastically
cuts the time required to capture, edit, render, compress and upload
video, making it a radically easier and faster way to share video on
the Web.

Powerful Newscast-style Features

Vlog It introduces consumers to the vlog-creation process with a
three-step Wizard so novices can access a variety of newscast-style
themes. Each theme includes coordinated graphics, titles, lower-third
graphics, backgrounds and music so videos look as if they were created
inside a television newsroom. Experienced users can go directly into
the advanced interface for greater control and more sophisticated
options.

For those that wish to appear on camera, Vlog It takes live input from
standard webcams and camcorders. To put themselves on camera, users
simply place their camera on their computer monitor and plug it into
their PC. When reading their text blog from Vlog It's on-screen
teleprompter, it appears the user is looking directly at the camera
while they are reading.

Vlog It also offers the ability to replace a background with an image
or video. This is perfect for the blogger wishing to appear "on
location," such as in front of the White House discussing political
views or in an actual newsroom commenting on the day's events. To
utilize this feature, users place any green or blue fabric behind them
or purchase an inexpensive green screen backdrop from Serious Magic's
Web store.

"Because Vlog It lets people make their own online videos quickly and
easily, we expect bloggers to create personalized mini documentaries,
video diaries, news shows, reality-TV shows -- and even entirely new
show formats that they'll conceive to express themselves and share
their world with others," explained Randall.

Availability

Vlog It is now available via electronic download or CD at
www.seriousmagic.com and through resellers nationwide for $49.95.

About Serious Magic

Serious Magic, Inc. was founded in early 2001 by a team of industry
veterans to create the next generation of visual communication tools.
Award-winning products include Visual Communicator 2, empowering
non-technical users to create stunning videos and presentations that
captivate audiences, deliver key points, and compel action and
Ovation, companion software for Microsoft(R) PowerPoint(R) that
instantly turns PowerPoint slides into highly-polished, professional
presentations. The name Serious Magic was inspired by Arthur C.
Clarke's observation: "Any sufficiently advanced technology is
indistinguishable from magic." For more information, please visit
www.seriousmagic.com.