Racial/Geographic Diversity Key to Unlocking $500 Billion Purchasing Power

of Urban Youth

NEW YORK, Feb. 28 /PRNewswire/ -- Conclusively showing that marketers
need to view "urban" as a state of mind rather than a geographic
place, a new report, The U.S. Urban Youth Market: Tapping the Power of
the Trendsetting Hip-Hop Culture and Lifestyle, delves into the world
of the 24 million 15- to 29-year-olds who connect with hip-hop music,
affiliate with hip-hop culture, and pack a robust purchasing power of
$500 billion.

According to Packaged Facts, a division of MarketResearch.com, hip-hop
consumers living outside the 100 largest metropolitan areas in
relatively small cities, towns, and rural areas generally reflect the
same attitudes and values expressed by their large
metropolitan-dwelling counterparts, responding equally to the power of
hip-hop cultural trends.

And setting trends is what hip-hop-loving, urban youth do best as they
exude a lust for anything new, with strong affiliations for the latest
hand- held devices and internet technology, drinks and snacks, and
personal care items.

Easily crossing racial lines, the hip-hop cultural experience is
significantly preferred by females -- 58.8% vs. 41.2% males -- and
hip-hop continues to hold the most weight with 15- to 17-year-olds,
with nearly half (48.8%) of those in this age group being hip-hop
fans.

"For perhaps the first time since the beginning of the hip-hop
culture, we've been able to provide an empirical definition of what
this market truly is," said Don Montuori, the publisher of Packaged
Facts. "We finally have the hard data showing the difference in core
values between young people who affiliate with hip-hop and those who
don't, and the eye-opening differences span a wide range of areas from
shopping behavior and purchasing decisions, to attitudes towards cars,
media usage and fashion."

The U.S. Urban Youth Market's innovative research methodology brings
to life the essence of the hip-hop consumer, providing groundbreaking
data on a vast range of consumer goods, attitudes and behaviors that
not only define, but are defined by this unique consumer group. Priced
at $3,500, this report can be purchased directly from Packaged Facts
by clicking: http://www.packagedfacts.com/pub/1119538.html. It is also
available at MarketResearch.com.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes research
reports on a wide range of industries, including consumer goods, foods
and beverages, and demographics. For more information visit
www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or
tehart@marketresearch.com. SOURCE Packaged Facts