'Delivering Your Message to the Public: Using Blogs, Podcasts and Other New

Media Channels to Communicate Directly With Audiences' Will be the Featured

Topic at the March 14th PRSA-LA's Independent Practitioners Group Meeting

LOS ANGELES, Feb. 27 /PRNewswire/ -- Blogs, podcasts and other
web-related technologies are big news, but how do we as PR
practitioners use them? What kind of audiences do they reach? What do
bloggers and podcasters want from us, and what can they do for our
clients and how should we be making use of these media channels to get
our message out?

To find out, join us at the March 14 evening meeting of PRSA's
Independent Practitioners Group. To guide us through the exciting but
sometimes confusing world of new media and emerging technologies will
be Eric Schwartzman, Managing Director of Schwartzman & Associates, a
Los Angeles firm that helps organizations and agencies reach audiences
online.

The former Director of Promotions at Rogers & Cowan, Eric established
his agency in 1999 to offer technology, media and entertainment
clients a full range of public relations services with an emphasis on
integrating the Web into every aspect of media, community, analyst and
industry relations.

Schwartzman is also the founder and president the iPressroom, which
helps organizations extend the impact of their public relations,
corporate communications and marketing programs through easy-to-use,
interactive marketing communications software tools and services. In
addition, he edits the blog, Spinfluencer, about how public relations,
the news media and emerging technologies influence perception and
shape popular opinion and hosts the popular On the Record... Online
podcast, which explores how new media is changing -- and threatening
to disrupt -- the mainstream media business.

The meeting will begin with "Speed Networking," during which each
participant will have one minute to tell us:

1. Your name

2. Company

3. Practice area (e.g. media relations, writing)

4. What a good referral looks like

MEETING GUIDELINES: The purpose of the IPG is to enable independent
practitioners to meet, exchange ideas and information, share resources
and form collaborations. Our meetings are open to all PR
practitioners; please see below for details.

When: Tuesday, March 14, 2006 6:30 - 8:30 p.m.

Where: PR Newswire

TCW Building

865 S. Figueroa St., Suite 2500

Downtown Los Angeles

Check in at the information desk to be given access by elevator

to the 25th floor.

Parking: If you're driving, park in Joe's parking lot at the corner of

Figueroa and 9th. Parking is usually $5 (sometimes higher if

there is an event at the Staples Center). For directions, go to

www.mapquest.com. If you are taking the MTA Rail, go to

www.mta.net to find your nearest downtown stop.

Meeting NO CHARGE for current PRSA-LA members

Cost: $15 for non-members; pay by cash (exact change appreciated) or

check at the door.

RSVP: Please RSVP to Alex Auerbach at alex@aapr.com or 818-501-4221 so

we will know how many will be attending. SOURCE PRSA-LA