Smoking Jumps 313% While Profanity Decreases 31% Among Best Picture
Oscar Nominees

LOS ANGELES, CA -- (MARKET WIRE) -- 02/24/06 -- In a comparative
analysis of this year's to last year's Academy Award Best Picture
nominees, FamilyMediaGuide.com reported a 313% increase in measurable
instances of tobacco use and a 31% drop in overall profanity.


The amount of tobacco use jumped from 38 instances among the 5 past
nominees to 157 among this year's hopefuls. This resulted largely from
"Good Night, and Good Luck"'s 67 instances, which represented twice as
many depictions of cigarette, cigar and pipe smoking as any other film
this year. "Munich," "Capote" and "Brokeback Mountain" each contained
over 25 instances, while "Crash" -- the only film that is not a period
piece -- contained only 6.


Profanity decreased from 444 occurrences among last year's finalists
to 307 among this year's contenders. The most profane nominee this
year with 182 expletives, "Crash," contained more profanity than all
of this year's other nominees combined, and more than any Best Picture
nominee from the past five years. "Crash" also contained 99 uses of
the "F-word," or about 1 mention per minute.


In other measures, the amount of violence increased 65% after a steady
2-year drop, with "Munich" as the most violent nominee of the year
with 107 instances. Sex dropped 45% from last year, mainly due to the
lack of sexual content in "Capote" and "Good Night, and Good Luck."
Not surprisingly, "Brokeback Mountain" broke out as the most sexual
nominee of the year with 22 instances.


See the full data set, including trends in specific content areas over
the past 5 years and predictions based upon statistical formulae, in
the "Special Report" at FamilyMediaGuide.com.


About FamilyMediaGuide.com


FamilyMediaGuide.com, a subsidiary of Media Data Corporation (MDC),
provides free entertainment media content analysis directly to
consumers. Based on extensive database-driven technology, which
utilizes approximately 4000 rules and algorithms, a specially trained
staff of auditors record instances of profanity, sex, violence,
substance use and illegal behavior in current film releases, DVDs, TV
programs, radio programs, music videos and video games. The data then
goes through 3 independent stages of validation and results in the
most accurate and comprehensive content analyses available anywhere.
This objective methodology is superior to existing industry
association-based approaches, which assign ratings based upon the
subjective opinions of a select group of individuals employed by their
respective industries. FamilyMediaGuide.com supports individual choice
based upon one's own personal standards of suitability. The company is
independently owned and operated and has no political or religious
agenda.


*"Sideways," "The Aviator," "Finding Neverland," "Million Dollar
Baby," "Ray" (c)2006 FamilyMediaGuide.com All Rights Reserved