Semantic Technology Conference Boasts Customer Case Studies from
Bellsouth, Juniper, MetLife and US Air Force; 2nd Annual Conference
Focuses on the Commercialization of Emerging Semantic Web Technologies
Semantic Technology Conference 2006

SAN JOSE, Calif.--(BUSINESS WIRE)--Feb. 22, 2006--The Semantic
Technology Conference (SemTech 2006), promises to confirm the rapid
growth in adoption of semantic technologies when over a dozen customer
case studies are presented during the conference on March 6-9, 2006,
at the Fairmont Hotel in San Jose, California.


Featured organizations include:

-- Todd Stephens of BellSouth will address the role of information
consumers in taxonomy creation including how they have pioneered
user-based taxonomies and how consumer behavior can affect the process
of taxonomy design and implementation.

-- Alan Boehme, CIO of Juniper Networks will discuss how Juniper
delivers business agility via SOA.

-- GE Global Research will illustrate the conceptualization, design
and implementation of a component-based ontological framework for a
water and process technology company.

-- Time, Inc. will explain how a media giant met the challenge of
successfully working with a variety of websites, all with varying
functional and editorial needs, while still sharing core concepts used
to classify content.

-- Sima Yazdani, of Cisco Systems, will provide a practitioner's view
of how enterprise taxonomies are serving as a stepping-stone toward
Knowledge Networking.

-- Carl Mattocks will describe MetLife's development and
implementation of an Ontology that fulfills IT service management
practice.

-- Lee Stroupe will illustrate how Blue Cross Blue Shield of Tennessee
is working towards improving payer-provider connections and unify
fragmented claims systems through the establishment of a common
language and service-oriented architecture.

-- Richard Sirmons of the US Air Force presents a case study on
Deploying an Ontology-Based EII Solution at the USAF 45th Space Wing.

-- Othel Rolle, Senior Director, Software & Data Applications,
describes how ImpactRX accelerates market intelligence in the
pharmaceutical industry using semantic technology.

Other case study contributors will include Cleveland Clinic, Sierra
Nevada, National Institutes of Health, Raytheon, The Walt Disney
Company, and General Motors.

SemTech 2006 will serve as a meeting point for all industry
participants -- customers, developers, vendors, entrepreneurs, and
researchers. It's a place for IT and business executives to learn how
to meet the challenges of creating and resolving meaning within the
software of today's enterprise, which is a critical step forward if
information systems are to advance beyond their current limitations.

Semantics is quickly emerging as THE hot industry sector, and for good
reason. According to Mills Davis of Project 10X, and author of the
recently acclaimed Semantic Wave research report, "Semantic Technology
is a $2 billion per year market and likely to grow to over $50 billion
by the year 2010. Analysts have estimated that 35-65% of our system
integration costs are allocated to resolving semantic meaning between
systems. We have no choice but to address the issues as soon as
possible."

Conference Sessions

Speakers at SemTech 2006 include such acclaimed keynotes as James
Hendler, from the University of Maryland and Ora Lassila, of Nokia
Research Center; Deborah McGuinness, of Stanford University; and Mills
Davis, of Project 10X as well as other respected innovators such as
Eric Miller, the Semantic Web activity lead for the W3C (World Wide
Web Consortium); Doug Lenat, founder of Cycorp; and Dave McComb,
author of the book "Semantics in Business Systems."

With more than 90 different sessions, SemTech 2006 has something for
everyone - from basic non-technical business sessions on Semantics in
Perspective to more technical discussions on Semantics in GRID
Computing, Semantic Web Services, and specific industry ontologies.

SemTech 2006 is co-sponsored by major industry players including
Oracle and Cerebra. Oracle, the world's largest enterprise software
organization, is responsible for equipping businesses and governments
around the globe with the tools needed to most effectively utilize
their business systems. Cerebra leads the way in technology innovation
and driving standards in the application and commercialization of
semantic technology to unify data, content, and policy across
organizations.

For more information or to register for this event, please visit
www.semantic-technology.com.

About The Semantic Technology Conference

The Semantic Technology Conference (SemTech) is the leading
educational conference on the commercial applications and
opportunities for the burgeoning semantic technology industry.
Launched in 2005, the conference immediately established itself as the
convergence point for developers, entrepreneurs, investors and
corporate customers. SemTech is organized by Wilshire Conferences
(www.wilshireconferences.com) of Los Angeles and Semantic Arts
(www.semanticarts.com) based in Boulder, Colorado. Wilshire
Conferences is an IT-education firm that specializes in organizing
events in which corporate practitioners can meet and share
implementation experience. Semantic Arts is a boutique software
architecture firm. Dave McComb, president of Semantic Arts and author
of "Semantics in Business Systems" (Morgan Kaufmann) is the conference
chairman.