It's Official ... BuzzMetrics Finalizes Intelliseek Acquisition;

Nielsen BuzzMetrics Service Launches New BuzzMetrics announces key
company officers to lead integration and product

and service rollout

NEW YORK, Feb. 21 /PRNewswire/ -- BuzzMetrics and Intelliseek - two
leaders in the tracking and analysis of online consumer-generated
media - today announced the appointment of key executive managers now
that BuzzMetrics, Inc. has completed its acquisition of Intelliseek.
First announced Jan. 17, the integration of these two firms, with the
backing of VNU, results in the creation of the Nielsen BuzzMetrics
service, the global measurement standard for consumer-generated media.

Now operating in four locations (New York, Cincinnati, Pittsburgh and
Israel), the new BuzzMetrics specializes in research and powerful
technologies that mine, measure and analyze publicly archived online
sources, including blogs and Internet discussion forums, to transform
unaided consumer conversations (consumer-generated media) into
actionable consumer insights for businesses and brands.

"With more than 100 major client brands, more than 100 employees and
four major offices, the Nielsen BuzzMetrics service is setting a new
standard to help marketers strategically leverage the buzz surrounding
their brands," said Itzhak Fisher, chairman of BuzzMetrics, Inc.
"We're excited to complete our deal and begin the next phase in
building this burgeoning industry."

The Nielsen BuzzMetrics service brings together the advanced
technologies and client relationships of Intelliseek, developed over
the past nine years, with the linguistic technologies and
client-service expertise of BuzzMetrics. Nielsen BuzzMetrics leverages
the strategic and financial backing of VNU, parent to ACNielsen and
Nielsen Media Research. VNU now is a majority shareholder in the new
BuzzMetrics with 50.1 percent ownership.

Company Appointments

In addition to Fisher and previously announced officers - including
Jonathan Carson, chief executive officer, and Mike Nazzaro, president
and chief operating officer - new company officers include:

- Pete Blackshaw, chief marketing officer

- Ori Levy, president of Israel operations

- Richard Nelson, executive vice president, corporate strategy and

general counsel

- Jay Stockwell, senior vice president, sales

- Jerry Needel, senior vice president, client services

- Karthik Iyer, senior vice president, business development

In addition, Sundar Kadayam has been appointed chief technology
officer and will lead a world-class technology team including:

- Braxton Robbason, chief product officer

- Jonathan Schler, vice president of research and development

- Matthew Hurst, head of science and innovation

- Chris Connaughton, vice president of technology services

"These stellar executives are recognized for their huge contributions
in creating the industry we call consumer-generated media
measurement," said Carson. "With their leadership, Nielsen BuzzMetrics
will thrive and further advance the powerful notion of CGM research to
benefit our clients."

Strategic Expertise, Robust Methodologies and Advanced Technologies

The company's clients and expertise span nearly every key industry,
with deep focus in media and entertainment, automotive, consumer
technology, pharmaceutical and consumer-packaged goods. The Nielsen
BuzzMetrics service includes advanced search and text-based analytics
to help marketers develop more effective marketing strategies, gain
new consumer insights, and enhance their relationship marketing and
corporate reputation. The company is continuing its research and
development activities to measure the next generation of media
technologies by which consumers create and share information,
including audio and video.

About Nielsen BuzzMetrics

The Nielsen BuzzMetrics service, marketed by BuzzMetrics, Inc., is the
global standard in measuring consumer-generated media and word of
mouth. Nielsen BuzzMetrics helps more than 100 leading global
companies strategically leverage the buzz surrounding them - clients
like Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft,
Nokia, P&G, Sony, Target and Toyota, as well as 14 of the top 15
pharmaceutical concerns. Partners include the world's largest
marketing-services firms, and innovative new-marketing agencies. The
company has also collaborated with distinguished research
organizations such as the Pew Internet and American Life Project.
BuzzMetrics, Inc. is an affiliate of VNU, owner of such renowned
research names as ACNielsen and Nielsen Media Research. For more
information, visit www.nielsenbuzzmetrics.com. SOURCE BuzzMetrics,
Inc.