A Survey of 1,100 Wireless Users to Clarify Assumptions about What is
Driving the Wireless Industry

DUBLIN, Ireland--(BUSINESS WIRE)--Feb. 20, 2006--Research and Markets
(http://www.researchandmarkets.com/reports/c33187) has announced the
addition of Profiles of Out-of-Office Worker Mobile Data and
Multimedia Users to their offering.


Wireless carriers, handset vendors, and application developers have
built large businesses around several assumptions:

-- Voice revenues will steadily deteriorate as voice becomes a
commodity among wireless carriers

-- Mobile applications such as music, video, and picture messaging
will shore up those sagging revenues

-- 3G networks represent the best method for delivering those applications

-- Handsets must provide ever-increasing capabilities to support those
3G applications

-- Those 3G handsets will become all-in-one entertainment consoles
described as the "fourth screen" (behind movies, TV, and personal
computers).

Some of those assumptions are correct, some are not, and most appear
to exist somewhere between fact and fantasy.

This series of reports provides snapshots of specific groups of
wireless users and reveal their usage of voice minutes, spending on
voice and data communications, spending on current and future
handsets, and how the wireless carriers fill each segment's diverse
needs.

This is one of nine reports in this series. All are based on a survey
of 1,100 wireless users that was completed in August 2005. The
intention is to clarify the assumptions now driving the wireless
industry with real data on the attitudes, usage, and spending habits
of particular groups of users.

Topics Covered

Executive Summary

Introduction

Defining the Market

Expenditures and Usage

-- Business vs. Personal Usage

-- Mobile Data Service Adoption and Expenditures

-- Wireless Phone Features

Current Handset

Next Handset

Conclusion

Methodology

-- Questions Presented from the 2005 Consumer Mobility Survey

List of Tables

Table 1. Billing and Monthly Spending for Wireless Services (Total
Spending Base: Total Respondents; Wireless Spending Base: Currently
Use Data Services and Pay By Monthly Bill)

Table 2. Adoption of Wireless Services (Multiple Reponses Accepted)

Table 3. Percent of Respondents Having Paid for Individual Data
Applications in the Past 12 Months

Table 4. Average Amount Paid for Service (Base: Pay for Individual
Data Applications)

Table 5. Current Wireless Phone Features (Base: Total Respondents)

Table 6. Willingness to Spend for Wireless Phone Features (Base:
Planning to Purchase Next Wireless Phone Within Two Years)

List of Figures

Figure 1. Roadmap to In-Stat's Consumer Wireless Voice & Data Report
Segmentation

Figure 2. Worker Groups Covered in this Report

Figure 3. Use of Wireless Phone During Business Hours (Work
Environment Base: Use Wireless for Business or Business and Personal
Purposes)

Figure 4. Frequent Travelers (Base: Use Wireless for Business or
Business and Personal Purposes and Job Requires Travel or Work Away
from Company Location)

Figure 5. Out-of-Office Workers: Time Spent Away From the Office
(Base: Use Wireless for Business or Business and Personal Purposes and
Has a Job that Requires Travel or Working Away from Company Location)

Figure 6. Percent Mobile Professional Wireless Data Usage for Personal
Purposes (Base: Use Wireless for Personal and Business Purposes and
Currently Use Data Services)

For more information visit http://www.researchandmarkets.com/reports/c33187