Vodafone Wins GSM Association 'Best Roaming Product or Service' and 'Best
Broadcast Commercial' Awards
LONDON, Feb. 15 /PRNewswire/ -- At the 2006 GSM Association Awards Ceremony in Barcelona, Spain, yesterday evening, Vodafone was awarded 'Best Roaming Product or Service' and 'Best Broadcast Commercial'. The awards were given for two Vodafone pricing initiatives that were specifically designed to drive usage and deliver greater value to Vodafone's customers.
Best Roaming Product or Service
Vodafone Passport introduced a breakthrough roaming pricing architecture for Vodafone and its partner networks around the world, resulting in unmatched simplicity and value for customers by enabling them to keep their domestic frame of reference abroad.
Vodafone Passport customers can top-up in the same way they do at home, access voicemail and use the same shortcodes. More importantly, whilst abroad, for a one-off connection fee per call, customers can make calls using their domestic tariff, in most cases including free minute bundles, and receive calls at no further charge.
Vodafone Passport is proving extremely popular and over 5 million Vodafone customers have already subscribed -- with more than 100,000 joining each week.
Best Broadcast Commercial
Vodafone UK's 'Stop The Clock' broadcast campaign highlighted the innovative Vodafone UK price plan that enables customers to talk for up to 60 minutes for the price of three minutes at evenings and weekends.
Vodafone UK's research indicated that a large number of consumers used landlines for longer conversations, due to perceived cost, and because the mobile phone was seen as just for emergency or short functional calls. As mobile value campaigns had done little to address this perception, Vodafone UK set out to develop a broadcast campaign to communicate 'Stop The Clock' and associate Vodafone with longer conversations.
Arun Sarin, Chief Executive, Vodafone, said:
"We are delighted to have received GSM Association Awards for Vodafone Passport and Vodafone UK's 'Stop the Clock', two innovative services which provide great value to our customers and have successfully driven customer usage.
"To date, over 5 million customers have subscribed to Vodafone Passport and our research shows these customers are both talking more, and paying less, for mobile calls when abroad. With Vodafone Passport, average roaming costs per minute have fallen by over 30% since last year.
"Vodafone UK have also had great success with their 'Stop The Clock' campaign. Customers are now making up to 21% more calls, with call duration 56% longer than before."
For details on the judging panel and awards, please visit http://www.gsmworld.com/awards
About Vodafone
Vodafone is the world's largest mobile community with over 179 million proportionate customers, equity interests in 27 countries and Partner Network Agreements in a further 31 countries. For further information about Vodafone, please visit the Vodafone Group website: http://www.vodafone.com
VODAFONE and the Vodafone logos are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners. SOURCE Vodafone
