From Music Videos to Mobile Dating, CTIA WIRELESS 2006 Is the Only
Place to Discover the Wireless Lifestyle
CTIA Wireless 2006

WASHINGTON, D.C.--(BUSINESS WIRE)--Feb. 9, 2006--
Consumer Highlights Include Mobile Entertainment Expo, Fashion in
Motion Showcase, Camera Phone Shoot-out, "Mobies" Mobile Game Awards
and Much More ...


If you want to be a part of the progressive developments in the
wireless industry, CTIA WIRELESS 2006(R) is where you need to be. The
premier event for all things wireless, CTIA WIRELESS 2006 is being
held April 5-7 at the Las Vegas Convention Center. Service providers,
including new and existing Mobile Virtual Network Operators (MVNOs)
will be showing off customized content for everyone from sports and
movie enthusiasts to eBay shoppers, while cable operators demonstrate
new packages that will round out the quadruple play with wireless
telephony services and mobile applications such as ringtones, games
and wallpaper. Attendees can also expect to see the latest wireless
fashion trends and uses for camera phones, as well as new developments
in mobile marketing that have propelled creative advertising onto
handheld devices.

"This year's show marks an exciting movement in the wireless industry.
It's not just about gadgets and technology -- wireless is a lifestyle
that allows everyone to communicate and access information on the go,"
said Steve Largent, president and CEO of CTIA. "No other means of
communication provides us with as much freedom, mobility and
efficiency as wireless. It lets you carry your world with you in your
pocket -- your music, news, weather, sports, games and work -- all of
that and more in one device. CTIA WIRELESS is the only show where you
can see and learn about every aspect of wireless that touches our
lives."

The CTIA WIRELESS 2006 exhibit hall will feature consumer wireless
products and services from companies including Cingular Wireless,
Sprint, Mobile ESPN, Motorola, T-Mobile, LG Electronics MobileComm
USA, AOL, NVIDIA, Sony Ericsson Mobile Communications, MFORMA,
Panasonic, Samsung, Nokia and more. A sold out exhibit hall with
nearly 1,000 exhibitors, attracting more than 35,000 attendees from 90
countries, CTIA WIRELESS 2006 will also feature pavilions addressing
mobile entertainment products and trends, wireless imaging and
wireless accessories.

The Mobile Entertainment eXpo at CTIA WIRELESS 2006 will be dedicated
entirely to the dynamic world of mobile entertainment, which ranges
from videos and music to games and movie trailers, and encompasses
developments in multimedia, text and voice messaging. The
M-tertainment Pavillion will showcase up-and-comers in this space with
the hottest mobile trends spanning content, services and technologies;
including Japan's #1 application -- mobile dating -- the hottest new
wireless trend that is making headlines worldwide. CNET Games &
Entertainment will also present the 2005 Mobies Award winners,
recognizing the best innovation, creativity, design and technical
accomplishment in wireless games.

On Tuesday, April 4th, CTIA and the Mobile Marketing Association will
host Marketing - The Mobile Channel, which will focus on how companies
are reaching nearly 200 million North American mobile consumers
through their mobile devices. The conference will address how the
mobile channel compliments traditional forms of advertising, and helps
build loyalty and awareness by engaging subscribers in interactive
dialogues.

The Wireless Imaging Gallery will feature a display of images
demonstrating the broad range of creative possibilities enabled by
camera phones. Photos from the PMA Camera Phone Shoot-Out at CTIA
WIRELESS 2006 -- where various camera phones will be put to the test
-- will also be displayed here.

Fusing the worlds of fashion and wireless technology, the CTIA
WIRELESS Fashion in Motion runway show will display the hottest
wireless devices and accessories on the market today, as well as the
futuristic technology of tomorrow. New this year is the Technology &
Fashion Scholarship program -- five technology & fashion schools will
be invited to submit communications technology prototypes judged by
leaders in the tech and fashion industries and showcased in the
fashion show. The winning team will receive a $10,000 scholarship,
provided by CTIA.

Conference Programs

The CTIA WIRELESS 2006 education program -- along with several
additional co-located conferences -- will provide attendees with the
latest information on mobile products and trends as well as new
innovations underway. Sessions will explore everything from the
widespread consumer use of Smartphones to developments in mobile TV
technology, downloadable content, mobile payments, digital rights
management and the many ways in which consumers will be able to share
wireless content with hundreds of friends and family members. Leaders
in the mobile ecosystem will address new infrastructures, operating
systems and designs that will make mobile content and devices more
accessible and user friendly.

Co-located conferences at CTIA include:

-- MECCA 2006 -- features sessions focused on next generation mobile
entertainment. The Official Mobile Entertainment Event is presented by
Billboard Magazine.

-- International Perspectives & Trends in Mobile Entertainment -- a
series of sessions providing international insights on mobile content,
presented by the Mobile Entertainment Forum.

-- IEEE International Symposium on Broadband Multimedia Systems;
mobile and handheld systems for entertainment on the go -- this
symposium brings together content originators and distributors,
wireless service providers, technology developers and suppliers and
will address how broadcasting, consumer electronics,
telecommunications and networking technologies are rapidly converging
to create new ways to broadcast rich media content to consumers on the
go.

-- Marketing: The Mobile Channel (details above)

About CTIA WIRELESS 2006

As the premier global event representing the complete wireless, mobile
computing and wireless Internet industry and the largest wireless show
in the world, CTIA WIRELESS 2006 brings together all industries within
the communications ecosystem and all those affected by wireless
technology for three days of intense learning and networking. Visit
www.ctiawireless.com.

CTIA-The Wireless Association is the international association for the
wireless telecommunications industry, representing carriers,
manufacturers and wireless Internet providers. Visit www.ctia.org.