YouTube and Coca-Cola Holiday WishCast Lets People Send Video Greetings to Their Friends and Family; Features Greetings Created by Popular YouTube Personalities
SAN BRUNO, CA and ATLANTA, GA -- (MARKET WIRE) -- 12/08/06 -- YouTube, a consumer media company for people to watch and share original videos through a Web experience, and The Coca-Cola Company today launched the YouTube and Coca-Cola Holiday WishCast, allowing people to go to YouTube and the Coca-Cola.com site to create and share video greetings with friends and family.
For the first time people will be able to send their own personal videos as a holiday greeting card online. Visitors can share their holiday spirit by uploading their own videos, customizing video greetings created by popular YouTube personalities, Geriatric1927, Boh3m3, TerraNaomi, Renetto, TheWineKone and LisaNova, or sharing holiday-themed videos from Coca-Cola including clips from vintage Coke advertisements. Select video greetings that users have chosen to share with the world will be featured as part of a video playlist on Coca-Cola.com called the Holiday WishCast and will be seen by people around the world.
"The Coca-Cola Holiday WishCast gives friends and families a new way to communicate this holiday season," said Tim Kopp, Vice President of Global Interactive Marketing, The Coca-Cola Company. "It is the latest evolution in the development of Coca-Cola.com following the re-launch of the site in July 2006 that included user-generated content and the addition of digital music downloads in August. We continue to give people new ways to express themselves and connect with others online. Partnering with YouTube helps us bring creative content to a broader community. "
The YouTube and Coca-Cola Holiday WishCast is a unique way for people to connect this holiday season, whether it's helping loved ones keep in touch, creating a last-minute holiday card or allowing bands to send personalized greetings to their fans.
"This partnership with Coca-Cola gives our community the ability to send holiday wishes in a way that truly harnesses the creativity of our users," said Jamie Byrne, Director of Advertising Strategy for YouTube. "We're excited to partner with some of the top YouTube personalities to help them garner more attention and to make this a really engaging promotion for the YouTube community."
To send a holiday video greeting, people can visit either www.youtube.com/wishcast or www.coca-cola.com/wishcast.
About YouTube
Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. YouTube has quickly become the leading destination on the Internet for video entertainment.
About Coca-Cola
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.
