Matt Cutts Says
Author: Peter Faber

We all know Matt Cutts, the in(famous) Google Spam Hunter, from
his blog at http://www.mattcutts.com/blog. At the time of
writing this, his blog has over a 1000 pages indexed in Google.
Lots of information about Google is to be found there. Here are
some of the interesting things that Matt Cutts says:

1) About Pagerank
274 pages indexed in http://mattcutts.com that mention the word
"Pagerank". That´s not so strange because Matt works at Google,
the inventor of Pagerank. Matt says that: "PageRank is computed
continuously" That´s not the pagerank you see in the toolbar,
but the pagerank Google uses within their algorithms. He also
said in another post that the toolbar PR gets updated only once
every 3 or 4 month to discourage PR hunters.

2) About Link building
Only 66 pages indexed that mention the phrase "link building".
Matt says: "Linkbaiting sounds like a bad thing, but especially
if it's interesting information or fun, it doesn't have to have
negative connotations. I hereby claim that content can be both
white-hat and yet still be wonderful "bait" for links."
Linkbaiting is of course a great marketing technique that can
get a site a lot of links in a short time. And Matt seems to
like it as a marketing strategy.

3) About Spam
749 pages indexed that mention the word spam. Not so strange
considering he is the chief spam hunter of Google. He says: "In
2006, I expect Google to pay a lot more attention to spam in
other languages, whether it be German, French, Italian,
Spanish, Chinese, or any other language." Well, that's a great
goal, Matt, but you failed enormously! Just because you caught
Mercedes and BMW, doesn't mean you really got that much more
spam in other languages. There's still a lot of simple spam to
be found in many languages. Hidden text being the most obvious
type of spam used.

4) About The Strong and B tags
Actually he said this in one of his videos. Google treats the
strong tag and the b tag exactly the same. In other words, if
you spend time on changing all your B tags into strong tags,
hoping it will get you some higher rankings, then you're
wasting your time. At least as far as the Google search engine
is concerned.

5) About Click Fraude
64 pages indexed for the phrase "click fraud". The most
important one being about what Andy Beal and Shuman have to say
about it. Actually Matt didn't say much about click fraud in
that post, but its clear why he brought it up. Main conclusion
here is that click fraud is not something to really worry about
when you're using AdWords.

6) Matt's Personal Category
Matt loves Halloween, his personally category is full of
pictures of his outfits of the last couple of years. He also
loves his wife, especially when she's not home because then he
can make videos, and mess around with his hard drives (he´s got
dozens of them
http://www.mattcutts.com/blog/things-i-will-never-do/ )
Interesting note: Since he started his blog, his wife has been
out of town at least 8 times (search for: "my wife is out of
town" site:www.mattcutts.com)


About The Author: By Peter Faber, co-founder of Brane do Brasil
( http://www.brane.com.br ) an SEO company in Brazil that has
the advantage of not having to focus on the keywords "search
engine optimization" but the much less competed phrase:
Otimização de Sites: http://www.brane.com.br